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Bhakti Dholakia

Bhakti Dholakia

Marketing Manager - Fragrances

Givaudan India Pvt. Ltd.

Mumbai, Maharashtra

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Givaudan India Pvt. Ltd.

Marketing Manager - Fragrances

Leading strategic marketing and creative solutions to set the scene for profitable commercialization of Givaudan functional capabilities and products across categories

• Build strong consumer, cross-category market intelligence to design marketing programs to address client needs
• Strategic category plans to target future potential businesses for the company
• Explore futuristic trends in consumer products through innovation programs for clients
• Working with cross-functional teams to bring strategic India specific recommendations to global clients
• Analyze brand portfolio, gap analysis and identification of new opportunities for client business expansion
• Analyze cross-category consumer research to understand the changing consumer habits and preferences

Key Achievements:

• Measurable contributions to the effect of winning prestigious and strategic business briefs from local and global clients. Wipro - Santoor soap, ITC - Fiama Di Wills, Vivel, Mcnroe - Wildstone deodorants, Reckitt Benckiser - Dettol, Lizol, L'Oreal -Garnier Fructis

Career medium 06
Career
Career medium 06

Givaudan India Pvt. Ltd.

Marketing Manager - Fragrances

• Expertise in leveraging lifestyle, cultural and social media trends to identify/ build new business opportunities
• Create and deliver compelling client presentations tailoring Givaudan value proposition to suit the client needs
• Leverage the global network to understand, identify and predict category/ brand evolution
• Analyze cross-category consumer research to understand the changing consumer habits and preferences

Career

McCann India Pvt. Ltd.

Strategic Planner

Strategic business recommendations based on relevant market research and socio-cultural studies to understand the psychological trends in terms of lifestyle, behavior, beliefs, attitudes and cultural values

• Use of brand positioning and strategy tools to identify and establish the brand core
• Consumer understanding through extensive researches – primary as well as secondary
• Positioning and advertising strategy for the launch of new brands
• Competitive and Market understanding
• Tracking international trends for relevant brands and categories across the globe
• New Business Pitches: The most exciting as well as the most challenging part of an Account planner’s job

Achievements:
• Successfully mastered the McCann planing culture to win prestigious accounts: Kotak Mahindra Bank, Welhome - Spaces, Nirlep
• Worked towards identifying new opportunities for brand extension on Parachute Advansed – Parachute Body Lotions, Body Oil, Cooling Oil, Hot Oil

Career medium 04
Career
Career medium 04

Interface Communications Pvt. Ltd.

Account Planning Supervisor

Developed strategic business and communication approaches by leveraging key consumer and marketplace insights into unique and compelling creative business strategies

• Developed marketing and communication programs to address issues facing brand sales
• Managed the market research and branding activities for client related projects
• Monitored the impact of marketing and communications efforts through analysis of BrandTracks
• Marketing and advertising strategies aimed at expanding brand usage and/or broadening user base

Achievements:
• Developed positioning strategy for launch of new brand variants - Maxi Truck, Champion Alfa, Scorpio Getaway
• Determined new dual strategy approach for clients as Lodha Developers and Mahindra Tractors, based on market segmentation and multivariate research program
• Managed the strategic brand communication activities for: Mahindra Automotive: Scorpio, Bolero, MaXX, Maxi Truck, Champion, Mahindra Farm Equipment Sector: Tractors, PowerOn Gensets, Mahindra Finance, Mahindra Lifespaces, NGO: Nanhi Kali Foundation, The Week (Malayala Manorama Group)
• New Business Account Wins: Bilcare (Pharmaceutical), RAK Ceramics, Mahindra International Trucks Ltd.
• Brand Consulting Projects through Cogito Consulting (consulting arm of DraftFCB Ulka) for Lodha Developers

Career

Virginia Commonwealth University -Adcenter

M.S. Mass Communication, Strategic Planning

Sir J.J. Institute of Applied Art

Bachelor of Fine Arts (Applied Arts), Photography