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Betty Chen

Betty Chen

Technology Support Analyst

TBA

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Monroe College

Admissions Coordinator

Championed and oversaw a team of three focused on recruiting students from the Chinese market

Prepared a comprehensive marketing plan

Introduced the use of WeChat to increase exposure and communication with 200+ followers
Planned and executed over 20 lead generating events in the 2014/2015

Overseeing and contributing to the marketing campaign on Facebook, WeChat, LinkedIn, and Wordpress

Helped grow the site from 20 students to over 150 students

Assisting the Senior Vice President to oversee his calendar and maintain his outreach database of over 1,200 contacts

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Career

Prada US Corporate

Administrative/ Receptionist

Managed and catalogued employee uniform information for over 70 Prada stores in North America, and trained in SAP to allocate all uniforms each season

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Career

One Millions Solutions in Health

Marketing Intern

Worked with fellow interns to create a marketing plan and
managed social media marketing with training from "Let's Get
Social"

Supported public relations through written articles and press
release, collected and analyzed statistics measuring marketing
exposure through Google Analytics

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Career
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University of Toledo

Bachelor's of Science, Pharmaceutical Sciences and Business Administration

Education
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University of Toledo

Master , Business Administration

Education