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Bethany Bengtson

Bethany Bengtson

Manager, Insights & Analytics

CORE Media Group, Inc.

New York, Other

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CORE Media Group, Inc.

Manager, Insights & Analytics

CORE Media Group is home to the #1 TV show, American Idol, So You Think You Can Dance, Kelly Clarkson, Carrie Underwood, Phillip Phillips, Elvis Presley, Muhammad Ali, and Sharp Entertainment. CORE is owned by Apollo Global Management.

• Joined firm as a public company and assisted Executive team as firm was brought private by Apollo Global Management

• Execute digital campaigns for American Idol in collaboration with Fox including social media, eNewsletter and mobile apps with total audience over 10 million
• Calculate year over year growth across music sales, ticket sales, merchandise, ratings, social channels and social tv ratings. Resulted in 30% YOY growth in music sales and YOY growth in Tour sponsorships
• Manage behavioral and attitudinal study of American Idol’s Tour with 100+ participants in 3 US cities
• Analyze and draft reports on web traffic, video views and social campaigns for clients: Coke, Ford, AT&T, Kraft, Kohl’s, Gatorade
• Develop B2B sponsorship opportunities for American Idol, SYTYCD, and 19's artists and B2C promotions for respective audiences
• Manage corporate identity rebrand project including corporate website, CMS development, social media presence, logos and sizzle reels
• Responsible for launching corporate mobile games business with forecast for 5 games over 3 years and $2 million+ in profits
• Draft NIL, licensing and digital terms for contracts with major networks - Fox, A&E, Animal Planet
• Partnered with Caesar's Interactive Entertainment to bring two casual mobile games into the market in 2013 through Playtika's Slotomania (Top 20 grossing game) and Buffalo Studio's Bingo Blitz
• Comprehensive review of mobile developer, publisher, 3rd party tracking and ad network landscape including Gree, Tango, TapJoy, HasOffers, AdColony, Chartboost
• Manage marketing P&L and communicate with Finance to track against budget; draft and design quarterly board presentations in collaboration with SVP of Finance and COO

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CORE Media Group

Manager, Insights & Analytics

Atrium Staffing

Marketing Coordinator

Atrium Staffing, a 50 Fastest Growing Women-Owned and Operated company in the U.S., is a $100M firm with 8 offices in the North East and West Coast.

As Marketing Coordinator, I supported our traditional and digital marketing efforts for both clients and candidates.

Responsibilities:
• Managed monthly client acquisition budget of $30K across AdWords, Monster.com and Career Builder.com
• Deep dive analysis of web traffic to cure client acquisition erosion reduced acquisition costs by $0.30-$0.50/applicant
• Wrote annual key stakeholders review informed by internal surveys and competitive analysis research of the staffing industry
• Executed social strategy resulting in 7,000+ Twitter followers, largest following in the industry
• Managed eNewsletter distribution (10,000 contacts), blog, internal communications and daily website maintenance
• Re-launched corporate website, with over 30,000 visitors/month, in collaboration with digital agency
• Developed media kit and copy for press releases resulting in Wall Street Journal, Forbes, Yahoo! Finance mentions
• Launched first-ever intranet for internal staff in collaboration with IT department; developed strategy and design, executed implementation

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My Voice is Strong

Founder

My Voice is Strong a lifestyle brand that encourages women to use their voice in their career and in their home to build the life they desire.

Products include: ebook series, social media engagement, events and mentoring.

Tasks:
• Managed all editorial facets of the brand including editorial calendar, style manual, writing profiles and product reviews
• Designed beta website in Dreamweaver; launched full site on WordPress
• Conceptualized, recorded and edited sizzle for launch
• Secured launch sponsors Whynatte Latte, Wine Sisterhood and Chocolate Pink Café
• Launch resulted in 100+ women at launch party and 2,500 hits to the site in the first week

Career

Jella Enterprises, LLC

Social Media Manager

As seen on Paula Deen, award-winning chef Angela McKeller offers quick tips on healthy cooking.

• Freelance work included blog editing, ideation and social media strategy
• Pitched various press stories resulting in mentions by skirt! Magazine, Athens Herald, Seasons Magazine, Points North Magazine and PINK Magazine
• Managed all aspects of production for cooking video blog for consideration as a tv show on OWN Network; series was not picked up
• Managed all aspects of production for Cadillac Test Drive campaign

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Southeastern Luxury Publications

Assistant to the Publisher

Southeastern Luxury Publications produces The Piedmont Review, Atlanta's Finest Dining Magazine and The Thirty-A Review magazines.

• Copy edited and fact-checked all Southeastern Luxury Publications magazines
• Columns included “Who’s Who & What’s What” covering social, charity and arts scene; “People To See, Places To Go” covering restaurant openings, closings and happenings; "What's Hot" products page
• Cover stories included "Men To Watch" featuring Rhett Turner and "Women on Top" featuring Atlanta Laura Turner Sydel

Career

PINK Magazine

Editorial Assistant Intern

PINK Magazine, America's #1 resource for women in business.

Tasks:
• Researched, wrote and interviewed for Little PINK Book daily e-note including features on Mirielle Guiliano, "French Women Don't Get Fat" and Leslie Blodgett, Founder and CEO of Bare Escentuals
• Copy edited & fact-checked Little PINK Book e-notes
• Wrote & copy edited press releases
• Transcribed editor, Cynthia Good's interview notes
• Booked travel arrangements for 5 city national events tour and assisted events manager in securing promotional items for swag bags in all 5 cities

Select published works:
Freedom From Email
http://bit.ly/agJqez

Recession Benefits Women
http://bit.ly/aSJDUX

What's Your New Year's Resolution?
http://bit.ly/cFAeo8

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Skirt! Magazine

Editorial Assistant

skirt! Magazine was born in 1994 as a monthly magazine in Charleston, and grew to 11 local markets with circulation over 400,000.

Published works:
Creative nonfiction essay, You Me & Wii published
http://skirt.com/node/28543

• Wrote profiles, product reviews, calendar items; transcribed editor's notes and conducted interviews
• Copy edited & fact-checked entire magazine including ads
• Created first-ever intern blog series “skirt! picks”
• Created and maintained in-house style manual
• Assisted marketing manager in preparing for events and managed all aspects of guest list
• Managed all aspects of social media strategy including facilitating discussions based on editorial calendar, sharing post-event pictures and advising senior staff on best practices

Career

Georgia State University

Bachelor of Arts & Sciences, English: Rhetoric + Composition

California Lutheran University

Georgia State University

Bachelor of Arts, English, Rhetoric & Composition