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Beth Whitfield

Beth Whitfield

Shinerama Atlantic Regional Director (volunteer)

Cystic Fibrosis Canada

Toronto, Canada

MBA Candidate interested in marketing, project management and sales

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Cystic Fibrosis Canada

Shinerama Atlantic Regional Director (volunteer)

• Development and execution of regional fundraising strategies for more than fifteen fundraising campaigns across Atlantic Canada for Cystic Fibrosis Canada.
• Spearheaded the development and implementation of a unique social media strategy for Shinerama, increasing the Facebook fan base from 0 to 1,300 fans.
• Increased school recruitment in Atlantic Canada by 18%
• Planned and presented unique volunteer recruitment, fundraising, and training workshops for student leaders at national and regional conferences

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Career
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Rogers Communications

Associate Specialist, Social Media Advertising, Marketing Communications

• Management of page content for the Rogers Facebook page, which resulted in 102% increase in engagement since the implementation of the Publishing Garage strategy.
• Management of page content for the Chatr Wireless Facebook page, which resulted in a 230% increase in fan base since the implementation of new strategy.
• Ability to work in cross-functional environment with 24 day-to-day internal stakeholders in the development and securing of approvals for Rogers Facebook page.
• Developed an original digital tool to enable a streamlined overview & quick reference point for the Social Media Marketing Communications team, media & creative agencies of record with great success, asked to implement this strategy to the Chatr Facebook page as well.
• Worked with my manager to develop a strategy & fully executed entertainment content (Game of Thrones) support campaign

Career

Cystic Fibrosis Canada

Shinerama National Campaign Advisor (volunteer)

• Sharpened my coaching and mentoring abilities by mentoring and monitoring the work of Shinerama campaign coordinators from six universities across Canada.
• Designed and implemented unique workshops at National and Regional conferences on volunteer recruitment & engagement, logistical planning & goal setting.

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Career

Mount Allison University

Biology Lab Demonstrator

• Honed my teaching and coaching skills by simplifying multifaceted scientific theories & for first-year Biology students

Mount Allison University

Shinerama Coordinator / Student's Union Office Manager

• Led and motivated 800+ volunteers in various fundraising events, which resulted in a 211% increase in funds raised ($57,000).
• Attained a national award, best overall Shinerama campaign.

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Career

Dalhousie University

Master of Business Administration (MBA), Marketing

Mount Allison University

Bachelor of Science (BSc), Honours Biology, minor Biochemistry

Leaside High School

French Immersion certificate