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Beth Whitfield

Beth Whitfield

Shinerama Atlantic Regional Director (volunteer)

Cystic Fibrosis Canada

Toronto, Canada

MBA Candidate interested in marketing, project management and sales





Cystic Fibrosis Canada

Shinerama Atlantic Regional Director (volunteer)

• Development and execution of regional fundraising strategies for more than fifteen fundraising campaigns across Atlantic Canada for Cystic Fibrosis Canada.
• Spearheaded the development and implementation of a unique social media strategy for Shinerama, increasing the Facebook fan base from 0 to 1,300 fans.
• Increased school recruitment in Atlantic Canada by 18%
• Planned and presented unique volunteer recruitment, fundraising, and training workshops for student leaders at national and regional conferences

Career medium 01
Career medium 02

Rogers Communications

Associate Specialist, Social Media Advertising, Marketing Communications

• Management of page content for the Rogers Facebook page, which resulted in 102% increase in engagement since the implementation of the Publishing Garage strategy.
• Management of page content for the Chatr Wireless Facebook page, which resulted in a 230% increase in fan base since the implementation of new strategy.
• Ability to work in cross-functional environment with 24 day-to-day internal stakeholders in the development and securing of approvals for Rogers Facebook page.
• Developed an original digital tool to enable a streamlined overview & quick reference point for the Social Media Marketing Communications team, media & creative agencies of record with great success, asked to implement this strategy to the Chatr Facebook page as well.
• Worked with my manager to develop a strategy & fully executed entertainment content (Game of Thrones) support campaign


Cystic Fibrosis Canada

Shinerama National Campaign Advisor (volunteer)

• Sharpened my coaching and mentoring abilities by mentoring and monitoring the work of Shinerama campaign coordinators from six universities across Canada.
• Designed and implemented unique workshops at National and Regional conferences on volunteer recruitment & engagement, logistical planning & goal setting.

Career medium 03

Mount Allison University

Biology Lab Demonstrator

• Honed my teaching and coaching skills by simplifying multifaceted scientific theories & for first-year Biology students

Mount Allison University

Shinerama Coordinator / Student's Union Office Manager

• Led and motivated 800+ volunteers in various fundraising events, which resulted in a 211% increase in funds raised ($57,000).
• Attained a national award, best overall Shinerama campaign.

Career medium 04

Dalhousie University

Master of Business Administration (MBA), Marketing

Mount Allison University

Bachelor of Science (BSc), Honours Biology, minor Biochemistry

Leaside High School

French Immersion certificate