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Beth Parry

Beth Parry

Digital Producer and Senior Campaign Manager

Melbourne, Australia, au

Digital Producer and Senior Campaign Manager at APD Australia


Digital Producer and Senior Campaign Manager

Main role: Collaborate, create, implement and manage all digital website, mobile campaigns and product launches for Ford of Australia. Handling project budgets, timelines and publishing resource requirements, meeting strict deadlines.

- Digital expert and thought leader to various business stakeholders; Ford APAC HQ, Creative agencies
- Ford of Australia site guardian, improving the user experience across Ford Australia's digital space

Expert in various Design tools, CMS and development platforms:
- Adobe Experience Manager
- Dragonfly / Fatwire Development CMS tool
- Umbraco
- WordPress

- High level communicator
- Problem solver
- Relationship manager
- Strong attention to detail
- Creative design thinker
- Continuously learning; providing insights, new ideas to colleagues and clients on digital industry improvements, changes