February 2018 — Present
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Senior communications and marketing professional with expertise in high-stakes public relations and digital marketing and direct selling experience. Expert in creating business opportunity through modern communications and marketing strategies that harness the power of digital distribution and intelligence of big data. High...
Account Executive for Managed Customers/ Cloud Solutions Sales Specialist for Government
Manage the account strategy and the work of a 10-person v-team to support and grow Microsoft’s larger state and local government accounts in the Southwest. Identified pipeline 6X established quota. Create engagement programs enabling strategic partnerships with lines of business managers tasked with delivering modern governing solutions. Counsel CxO level officials on business, security and cost advantages of cloud technology and the emerging capabilities of big data tools. Work with CSO and CIO to evaluate security vulnerabilities. Expert in Microsoft’s Enterprise product suite including Azure, Office365, Dynamics, and SQL/PowerBI in terms of product functionality and competitive positioning.
• Built relationships at previously beleaguered accounts with low brand equity and won back more than $12M in business from competitors.
• Executed high-touch, new-media and personal-engagement strategy resulting 38% average growth rate during the up-sell of enterprise agreement contracts at renewal.
• Carried $18-23M in quota and exceeded expectation delivering double digit growth YoY.
• Drove multi-faceted agreements with guaranteed pipeline growth opportunities built in.
• Power user of selling tools and social platforms buyer’s journey and cut sales cycle by 6 to 10 months.
Designed integrated marketing and communications programs to deliver business results. Created compelling and actionable media and messaging that cut through the new media noise.
• Created Franchise PR and Branding Strategy for GameTruck that increased franchise sales and brand recognition.
• Created government marketing strategy for Mayan Properties that resulted in $1.4M gain.
• Designed a CSAT survey tool via social and mobile platforms that resulted a 21% improvement in CSAT scores by delivering actionable insights for an insurance claims company.