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Ben Worley

Ben Worley

Field Marketing Manager

Red Bull North America

Atlanta, GA

Field Marketing Manager

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Red Bull North America

Field Marketing Manager

Conceptualize, create, and execute authentic Red Bull owned events that drive brand attributes to consumers in the market.

• Foster relationships with local media outlets including general market, key scene focused and campus media to ensure strong ROI on athlete and culture programming.

• Execute brand building events and local market activations to draw in over 90,000 spectators for high profile events: Red Bull Soapbox Race, Red King of the Rock, Red Bull Throwdown, Red Bull Skatelandia, Red Bull Illume.

• Create, activate and leverage top international, national, and regional brand athletes across targeted channels for maximum ROI and content distribution driving editorial outcome.

• Cultivate brand bench strength through direct management and coaching of two Field Marketing Specialists and 40 brand employees to ensure premium consumer collecting programs and consistent brand messaging.

• Lead cross functional team to execute 360 degree activations to ensure integration across all channels to increase market share and awareness.

• Manage annual event activation and production budgets.

• Champion every aspect of event production including: feasibility studies, legal contracts, venue negotiation, logistics, and activation for fourteen Red Bull titled events.

• Developed and foster Opinion Leader program to drive credible brand image, develop progressive events and sampling opportunities.

• Sharpened local brand image & values through key relationships and relevant 3rd party supported events within targeted scenes including basketball, soccer, surfing, skateboarding, climbing, motocross, music, and culture.

• Owned all aspects of event production and execution for Red Bull brand events including: activation planning, logistics, branding, and budget management.

Career medium 03
Career

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Talent Buyer, Promoter, Head of Sound, Production Assistant, Booking Agent

Lenny's Bar was the CBGB's of ATLANTA, for many years it was amazing place. Bands like Black Lips, Girl Talk, Deerhunter, Snowden, and were regulars when I promoted at the Bar.

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NEBPRODUCTIONS LLC

Owner

Owner, Manager

AUDIO VISUAL DESIGN for Halo

Audio Visual Tech

I do visual for Halo, on different days.

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Ernest G. Welch School of Art at Georgia State University

ACADEMIC APPOINTMENTS

2009 Graduate Teaching Assistant, Instructor of Record, Ernest G. Welch
School of Art and Design at Georgia State University, Atlanta, Georgia.

2008 Graduate Teaching Assistant, Instructor of Record, Ernest G. Welch
School of Art and Design at Georgia State University, Atlanta, Georgia.

2007 Graduate Teaching Assistant, Instructor of Record, Ernest G. Welch
School of Art and Design at Georgia State University, Atlanta, Georgia.

2006 Graduate Teaching Assistant, Meditations with Professor Craig
Dongoski, Ernest G. Welch School of Art and Design at Georgia State
University, Atlanta, Georgia

Career

Tower Records

Store Visial Artist.

Visual Merchandiser

Georgia State University

Master of Fine Artis, STUDIO ART, DIGITAL VIDEO

The College of Wooster

BACHELORS IN ARTS, STUDIO ART, DIGITAL VIDEO