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Ben Legg

Ben Legg

CEO

Adparlor

New York, NY

Ben Legg is a global chief executive, engineer, marketing leader, entrepreneur, keynote speaker and author.

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Bloomberg TV Commentary

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Online advertising: Ben Legg, Adknowledge - WD2016

Online advertising: Company presentation by CEO of Adknowledge Inc, Ben Legg, at the Wild Digital 2016 conference in Kuala Lumpur on the 9th of June 2016.

Adparlor

Group CEO

AdParlor helps brands connect with their customers with zero friction - across Facebook, YouTube, Twitter, Instagram, Pinterest and Tumblr - in a brand safe way, at scale. Our ROI-obsessed approach to marketing is shaped by our engineering, data and insight-led methodology, and by experience working with demanding advertisers around the world.

Marketing for CEOs: Death or Glory in The Digital Age

Author


The book helps CEOs to understand what marketing should be doing to survive and thrive into the future. In an age in which every consumer has a smartphone in their hands at all times, and the amount of data available to target and optimize your marketing is overwhelming, marketing has to change dramatically.

Google

COO Europe

Defined strategy for revenue generation for all advertising products, then led initiatives to increase salesforce scale and competence, plus AdWords product roadmap/ launch/ monetisation. Also led several global initiatives to test and scale new revenue opportunities. Doubled revenue in 3 years. Google Europe recognised as the best run part of Google.

Coca Cola

VP Sales

Led 12,000 salespeople, with a million customers and 300 million active consumers, in a major turnaround - involving a total overhaul of product portfolio, packaging, pricing, distribution, marketing and sales approach. Turnaround delivered a swing from losing $100m to making $100m within two years