Brand Design Specialist, Consumer Content Coordinator
September 2013 — Present
Opower's technology is transforming the way utilities relate to their customers. By combining data management, insightful analytics, and behavioral science, Opower's customer engagement platform positions utilities as trusted energy advisors to the customers they serve.
Founded in 2007 and publicly traded on the NYSE under the stock ticker OPWR, Opower has been named a Bloomberg New Energy Finance Pioneer, EURELECTRIC’s Company of the Year, and among the 20 fastest growing tech companies in North America. Today, Opower's client base includes more than 95 utilities in more than 9 countries, helping engage more than 50 million homes and businesses. Opower's technology platform analyzes more than 300 billion meter reads to deliver its services, and has created enough energy savings through behavior change to power all the homes in a city of 1 million people for a year.
As the lead Brand Design Specialist, I'm 50% project manager, 50% part content creator, and 100% invested in enhancing Opower's corporate brand. Right now I'm managing a total refresh of Opower.com and our other web properties, while still supporting content creation for our ongoing B2B marketing campaigns.
As Content Specialist and Coordinator during my first year at Opower, I created white-labeled marketing content —including emails, print mail, and web copy— for more than 50 electric and gas utilities worldwide, reaching millions of consumers. The best part? My words, combined with Opower's data insights, actually convinced consumers to reduce their energy use. To date, Opower has saved over 8 terawatt-hours of energy: that's more than 1.5 Hoover Dams each year.