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Becky Roth

Becky Roth

Product Marketing Manager

Samsung Media Solutions Center - America

San Francisco, CA

I am currently the product marketing manager for ChatON, Samsung's global messaging service. My hope is to use my never-ending curiosity and determination to create great technology that improves the way we live.

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Interests

I'm interested in : ways people communicate quantified self technology animal rights and welfare travel inspiration

Samsung Electronics, Media Solutions Center America

Product Marketing Manager and Operations

Responsible for user research, marketing programs and feature innovation for a global, social messaging app within Samsung Global Services.

Career medium 04

Samsung Electronics, Media Solutions Center American (MSCA)

Product Social Media Marketing Manager

Product-focused marketing manager for Samsung Hub, a mobile marketplace for books, movies, games and music.

Responsible for directing social and digital messaging. Responsible for overseeing and performing consumer product research activities and supporting product development from the community and marketing perspective.

Career

AAA Club Partners (ACP)

Marketing Program Manager

Product marketing manager for TripleSpot, a AAA social travel app. Responsible for product launch strategy, market intelligence and community engagement initiatives. Provided product development support and innovation strategy.

Career medium 01
Career
Career medium 03

AAA Club Partners (ACP)

Idea Management & Voice of the Member Analyst

Community manager and strategist for AAA innovation community applications. Responsible for employee crowdsourcing and encouraging social collaboration to develop new products and services. Managed community reporting, moderation, and training.

Career

INgage Networks

Community Manager & Business Solutions Specialist

Community manager and lead social media strategist for State of Michigan account, Michigan Energy Efficiency Network. Responsible for social media strategy, content creation, and engagement for a thriving niche community of 600+ exclusive members.

Advised on social business consulting model for implementing SaaS community technology in large organizations to achieve business goals and objectives. Worked with clients to ensure community adoption within the organization and serve as the internal customer advocate. Provide support with account management, business development, and refining business processes.

Career medium 02
Career
Career medium 01

Michigan State University

Social Media Research Lab Project Manager

Research lab project manager and account manager for software vendor, INgage Networks, on full cycle projects for clients including the State of Michigan and Michigan State University – Extension.

Project manager and social media strategist for three consecutive projects. Oversaw development, implementation and adoption. Coached clients on implementation of enterprise community platforms.

Developed, promoted and managed onsite and offsite training programs including MSU Social Media Executive Education Programs. Responsible for all event logistics including speaker travel, budget management, and location scouting. Exceeded minimum attendance goals by 45% through social marketing promotion.

Career

Jackson Community College

Adjunct Instructor

Developed syllabus and requirements for course completion in undergraduate communication classes. Wrote and implemented weekly lesson plans and developed student evaluation tools.

Com 231: Communication Fundamentals
Com 240: Interpersonal Communication

Career medium 06
Career
Career medium 01

Michigan State University

Social Media Research Lab Project Coordinator

Project manager and social media strategist for Michigan Energy Efficiency Network, a Gov 2.0 initiative, within the MSU Social Media Research Lab.

Created and implemented online social media and community management practices for projects for non-profits, NGOs, and state government.

Developed social media plans and content calendars, content, and training materials.
Planned and conducted focus groups, in depth interviews and training events for site users.

Career

Michigan State University

Research Assistant - Social Media

Community manager for CommunityTies.us, a website connecting rural youth with local entrepreneurs.

Increased web traffic by 700% within one week.
Developed strategy and maintained website content and monitoring activities. Assisted with grant proposal development and wrote final project report to funding agency. Oversaw implementation of large-scale paper / pencil survey regarding web usage.

Developed local partnerships for event support. Planned three Community Website Reveal events. Received televised news pieces and various print media mentions throughout Michigan.

Career medium 06
Career
Career medium 06

University of Michigan / State of Michigan Partnership

Autism Behavioral Specialist

Provided regular consultations with the presiding psychologist and parents on the child's progress. Assisted with design and implementation on behavioral intervention programs by conducting 2-7 in-home sessions per week. Responsible for documentation and providing individual recommendations that lead to the development of behavior support plans.

Specialization in social play development.

Career

Whirlpool Corporation

KitchenAid Corporate Event / Public Relations Intern

Planned and coordinated internal product launch events for KitchenAid and Jenn Air brands. Arranged and managed venue design and set up, developed event agenda and diagrams and performed on site product demonstrations.

Career medium 06
Career
Career medium 05

Whirlpool Corporation

KitchenAid Customer Experience Intern

Provided pre-purchase and post-purchase support for KitchenAid countertop appliances. Also fielded customer calls and processed product orders supporting the KitchenAid coffeemaker recall.

Career

Michigan State University

MA, Communication

University of Michigan-Dearborn

B.A., Communication & Psychology

Lakeshore High School