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Beatrice Gobbi

Beatrice Gobbi

Corporate Communication and Marketing Management Student at UCSC Milan



Advertising Account

Advertising account serves as the liaison between clients and the creative and productive departments at the ADV agency. TBWA\ believes in the Disruption: "The art of challenging conventional wisdom". TBWA\ belief is: "Create!"
Accounts: - B2C: eni g&p - B2B: Gruppo Snam, Versalis (eni's Chemical Division) - New Business

What I've learnt:
- being organized and work under tight deadlines - strategic brand positioning
- consumer decision journey analysis - understand the client's target market and the media to reach it
- target qualitative analysis - creative and productive departments relationship management
- manage budget allocation - client relationship management

Career medium 06
Career medium 01


- Proporre e trovare lavoro al tempo dei social network
- Unconventional social recruiting: The New Traditionalists cerca candidati su Pinterest
- Il talento in 6″: DDBBrussels cerca creativi su Vine
- Taco Bell Careers Su Pinterest: la ricetta perfetta per comunicare il proprio Employer Brand


Employer Branding Review


Section: "Employer Branding & Social Recruiting"

Career medium 03


Marketing and Communications Intern - Start Up Company

While I was attending the Communication and PR Major at Universidad CEU in Valencia, I had the opportunity of being involved in an internship at, an innovative Start-Up.
This experience challenged me to learn how to flow with changes in a very goal-oriented environment.
I was responsible for developing communication and public relations strategies.
I also supported new services design and delivery.


Young talents employability in Digital Carreers

Associazione Prospera with Accenture Italia and Expo Generation

Università Cattolica del Sacro Cuore

Master of Arts (M.A.), Corporate Communication and Marketing Management

Training Course

Linkedin For Business, Digital Communication and Media/Multimedia

Young Digital Lab

Digital Strategy e Social Media Marketing, Communication and Media Studies

Universidad Cardenal Herrera-CEU

Semester @ Foreign University, Publicidad y Relaciones Publicas

Università Cattolica del Sacro Cuore

Bachelor of Arts (B.A. Hons), Communication and Media Studies, Advertising Specialist

Liceo Classico San Carlo

Diploma di Maturità Classica, Indirizzo Linguistico