November 2012 — October 2013
Advertising account serves as the liaison between clients and the creative and productive departments at the ADV agency. TBWA\ believes in the Disruption: "The art of challenging conventional wisdom". TBWA\ belief is: "Create!"
Accounts: - B2C: eni g&p - B2B: Gruppo Snam, Versalis (eni's Chemical Division) - New Business
What I've learnt:
- being organized and work under tight deadlines - strategic brand positioning
- consumer decision journey analysis - understand the client's target market and the media to reach it
- target qualitative analysis - creative and productive departments relationship management
- manage budget allocation - client relationship management