Saatchi & Saatchi
Chief Innovation Officer
April 2017 — Present
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Reinvent your internal process, reinvent how you work with clients, reinvent how we use creative thinking to build a clients business, refine until the results are off the scale and then repeat.
A very different approach to Advertising, Branding and Marketing.
Creative Social is a collective of the world’s most pioneering, interactive creative directors and business owners (the Socials) – a group of people who recognise that collaborating in this digital landscape is how we’ll advance the industry and enjoy the journey. Very much how John Hegarty advises. “Do interesting things and interesting things happen to you”.
Twice a year we meet up face to face, creating a perfect tribe & catalyst for movement.
As a fellow member of the Creative Social I got to host and co-create the Creative Social Beirut, an event that was one of the most energising and inspiring experiences.