Marketing Manager Horlicks
July 2013 — Present
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Marketing Manager Horlicks at GlaxoSmithKline
Key responsibilities are
Develop marketing plan for the private label business in India.
Define and develop Brands to be launched in India for Food and Home & Personal Care category (HPC).
Manage and Launch new products as per the annual launch plan.
Manage a team of 3 Managers with technical background in Food, Home & Personal Care and packaging areas.
Responsible for developing marketing strategy for the brand and also manage the marketing activities and spends for the brand.
The role also involved identifying new opportunities by scanning consumer needs which the brand can satisfy.
The role involved managing an important brand for the company contributing 350 Cr of sales.
Manage and develop business in territory of North East with turnover of Rs. 1000 Million per annum with a large team of sales officers and Territory sales in-charges.
Responsible for sales, coordination with Production & Planning, Depot management, Transportation, Claim reconciliation & Settlement.