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Ayrielle Berryman

Ayrielle Berryman

Marketing & Communications Professional

Surterra Therapeutics

Atlanta, GA

Salesforce Administrator | CRM Manager | Email Marketing Specialist

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Surterra Therapeutics

Marketing Project Manager

• Salesforce Administrator, Market Research & Project Management
• Liaison between Physician, Sales, & Data Vendors
• Ensuring all departments have correct/necessary marketing materials
• Co-coordinating the participation & sponsorship of events
• Developing marketing materials for patients, physicians & professional sources
•Reporting & analyzing data through CRM systems

Elsevier Business Intelligence (Informa)

Customer List Administrator/Marketing Coordinator

• Responsible for managing, implementing, supporting & training sales
• Assisted with the utilization of Salesforce
• Responsible for data entry and management
• Accountable for creating & implementing marketing lists
• Prepared deliverables, sales collateral, & proofread & edited marketing materials
• Provided information by collecting, analyzing, & summarizing data & trends

The Segal Group

Marketing Database Administrator

• Pardot, & Salesforce administrator
• Responsible for data management & analytical tasks
• Responsible for manipulating record data & leveraging it for marketing opportunities
• Implementing opportunities for campaigns & identifying conflicts, scheduling, and delivering emails
• Responsible for quarterly & yearly numbers & presentations

Temple University

Bachelor of Arts, Strategic Communications concentrated in Public Relations

Informa - Business Intelligence Pharma & Healthcare

U.S. Marketing Enablement Data Coordinator

• The ‘go-to’ person for all email & direct mail campaign questions; guidance & support
• Analyzing & maintaining the quality, accuracy & reliability of data, while checking for errors, correcting & reloading data
• Successfully executed database integration with Salesforce
• Provided training & support to users in marketing, database, & sales teams