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Autumn Moss Penaloza

Autumn Moss Penaloza

Marketing & Community Manager

Santa Monica, CA

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keepy

Marketing & Community Manager

Career medium 05

Totsy

Social Marketing Manager

Responsible for creating and managing social media marketing campaigns to promote member acquisition, increase revenue and foster brand engagement across platforms. A "day-in-the-life" includes managing the following:

•Social Platforms - content curation & co-management of Twitter, Pinterest, Facebook & Instagram
•Blog Campaign Management - set-up & performance tracking of company blog campaigns nationwide
•Blogger Community Management - ongoing blogger communications, research & recruitment
•Cross-Promotional Marketing - developing campaigns w/similar target market companies & websites
•"Mom Committee" Brand Ambassador Management - communications, coordination for all sales & marketing events, recruitment
•Brand Liaisons – developing creative campaigns with brand partners to drive traffic to sales (e.g. Facebook chats, Twitter parties, Pinterest contests)
•Totsy Blog Content – writing & developing content, editorial calendar and securing guest bloggers
•Totsy YouTube Content - developing family-focused video content
•Events – attending industry events on behalf of the company

Company Info:

Totsy is a leading flash sale web-site focused on the parenting segment in the US. Brand-specific sales feature products for babies, moms, and kids 0-8 at discounts up to 90% off. We offer prenatal care products, baby gear, accessories, bedding, bath, children's clothing, toys, cosmetics and travel packages. Totsy employs sustainable business and offsets its entire carbon footprint by planting a tree in our Peruvian forest for each first customer purchase. We're proud of our community of moms and of building the largest social media network in our space.

Based in New York City, Totsy is a privately held US incorporated company. Totsy received $5M in Series A funding from DFJ Gotham & Rho Ventures.

Totsy was recently selected as #36 on Forbes 201 List of 100 Most Promising Companies.

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Adi Liberman & Associates

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Wrote bi-weekly blog postings for ECOANGELENO based on local environmental news. Assisted PR outreach campaigns for high-profile clients to promote awareness of specific environmental issues among key government officials. Edited content for proposals and various client initiatives.

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With Executive Producer, developed and secured exclusive relationships with award-winning directors and production companies in the U.S., Europe & South America for representation in the U.S. and Asia. Co-directed creation of company logo, website and business cards. Co-managed small business operations including structure, contracts and banking.

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Managed the development of client presentation content with internal and external partners. Directed redesign of hardcopy collateral to create high quality marketing materials and ensure consistent brand strategy. Coordinated and designed proposals and qualifications packages used to secure high-profile clients for projects up to $700,000.

Career medium 05
Career

University of California, Santa Barbara

B.A. Environmental Studies, Minor: Writing

Institute for American Universities, Aix-en-Provence

Shasta High School