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Aurora Salomon

Aurora Salomon

Global AdView, Business Development Manager

Nielsen

Global AdView Business Development Manager at Nielsen

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Nielsen

Global AdView, Business Development Manager

*Sales lead for the Americas
*Ongoing account relationship management: P&G, Kimberly Clark, HP, Microsoft, LG, Motorola, SAP, OMD, Mindshare, Kantar, etc
*Maintain contacts with 80+ countries world-wide and work closely with the Nielsen offices in all regions
*Developing strategic new business & development plans by fully understanding and matching client needs
*****Simply Excellent Award Recipient: Silver 1Q13 Nielsen's Latino Capabilities Project

Career medium 03
Career
Career medium 04

Nielsen

Account Executive

National Television Audience Measurement
* Media account representative for: A+E, AMC Networks, Viacom/MTV Networks, BET Networks, Metro Networks, Fuse, Gol TV, NuvoTV, Cine Latino, & Hispanic Information Technology Network (HITN)
* New opportunities: Hispanic Cable Networks, Cross Platform Extended Screen, Watch Effects
* Provide custom study solutions, from timeline creation to project completion, managing expectations with manager and client

Career

Nielsen

Client Service Executive

National Television Client Services
* Support ongoing proposals, agreement negotiations and renewals
* Identify and grow contacts within existing client organization at all levels
* Build upon and expand existing client relationships to new parts of the Nielsen organization
* National Television Client Service group Subject Matter Expert on Hispanic Market Business
* Daily practice of quality improvement methods in: Customer relationship management (CRM), Voice of the Client (VOC), Business Process Improvement (BPI)
* Subcommittee lead for Recruitment and Networking within our company’s Employee Resource Group (Hispanic Organization of Leaders in Action - HOLA)
*****Simply Excellent Silver Award Recipient: 2Q09 Client Service, Simply Excellent Gold Award Recipient: 1Q10 - 2010 Winter Olympics, Simply Excellent Silver Award Recipient: 2Q10 Client Service

Career medium 06
Career
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OMD Worldwide Headquarters

Hispanic National TV Investments

* Assist the Associate Director and Group Director in the negotiation of major, long-term media contracts of National Hispanic broadcast and cable television for McDonald’s & Visa
* Collect and analyze sales and consumer data to in order to evaluate media and make proper recommendations
* Develop strategies based on changing conditions in the marketplace for all aspects of network television
* Provide vendors direction in activation of all added value and product integrations
* Seek out new and innovative media opportunities which can benefit a client

Career

FX and Fox Cable Networks

Ad Sales Market Research

* Build PowerPoints decks for advertisers like Pepsi, T-Mobile, and Victoria Secret; focusing on client specific needs
* Create weekly E-Highlights for Ad Sales team, concentrating on FX Networks performance vs top 10 competitors
* Work closely with VP/Director on positioning of the network, brand, and product
* Monitor and regularly update programming ratings tracks, quarterly/yearly ad expenditure, marketplace program spending and reach/frequency
* Execute ad hoc research requests for all national Ad Sales offices

Career medium 03
Career
Career medium 01

FOX Sports en Español

Ad Sales Market Research

* Collaborate with sales team to build presentation materials, from idea generation through execution, based on specific client objective
* Active participation/presentation in internal weekly Ad Sales meetings and quarterly senior management meeting
* Coordinate with sales team on a daily basis successfully carrying out various client requests
* Provide research recommendations to Programming, Marketing and On-Air Promotions regarding a range of decisions
* Training new staff on Media Math, Ratings 101, US Hispanic market, and competitive broadcast/cable ratings

Career

Seton Hall University

Bachelor of Arts, Communications