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Audrey Rodriguez

Audrey Rodriguez

Manager, Global Events - Brand Marketing

Under Armour

San Francisco Bay Area, us

Brand marketing management including strategic planning, ideation, development and activation buildout for large and small scale global brand events. Online/print copy development, brand brief production, staff and budget management.

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Under Armour

Manager, Global Events - Brand Marketing

Lead: Running/Training
Support: Global Basketball and Under Armour Connected Fitness -MyFitnessPal integration.

-Execute Marketing strategy through innovative designs and experiential platforms (35+ global initiatives per year) including creative branding, venue selection, hospitality and consumer experience
-Manage RFP process leading in development of brand vision, budget allocation and timelines with agencies for Run category and Retail campaign initiatives
-Create standardized design and production of marketing materials with category teams including email copy, brand assets and interactive consumer content
-Collaborate effectively in cross-functional, fast paced environments to cultivate ROI and ROO company goals
-Partner with internal and external stakeholders to develop marketing strategy calendar based on trends