Manager, Global Events - Brand Marketing
August 2015 — Present
Support: Global Basketball and Under Armour Connected Fitness -MyFitnessPal integration.
-Execute Marketing strategy through innovative designs and experiential platforms (35+ global initiatives per year) including creative branding, venue selection, hospitality and consumer experience
-Manage RFP process leading in development of brand vision, budget allocation and timelines with agencies for Run category and Retail campaign initiatives
-Create standardized design and production of marketing materials with category teams including email copy, brand assets and interactive consumer content
-Collaborate effectively in cross-functional, fast paced environments to cultivate ROI and ROO company goals
-Partner with internal and external stakeholders to develop marketing strategy calendar based on trends