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Aude Joël

Aude Joël

Communications & CSR Director Latin America

Veolia

Madrid Area, Spain, es

• BtoB and BtoBtoC Communications (External, PR, Crisis Management, Internal), Marketing (strategic / operational) & Corporate Social Responsibility expert • 9 years international experience in a multinational company • Launch of a startup accelerator in Mexico City in 2015 on water issues • Speak French, English, Spanish a...

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Veolia

Communications & CSR Director Latin America

Leading environmental services company • 11,000 employees
Activities in 7 countries from Latin America (Mexico, Brasil, Colombia, Argentina, Ecuador, Peru, Chile) - Management of team (with direct report) and agencies

• Communications: External and Internal strategic planning
- PR strategy and crisis management
- Change management (within a context of new shareholders): new positioning, new brand strategy, managerial communication aiming at introducing the Veolia brand in the region
- Digital strategy • +3000% in visibility and interactions on Social Media in 3 years • Over 500 business leads generated through websites
- Institutional lobbying strategy • sponsoring and participation to international events (C40, COP20, WUF, Habitat III, etc.).

• Marketing:
- Creation of Key-offers for municipal and industrial markets. Pilot for the launch of a Business Support App + e-learning and in-class training
- e-Marketing: Direct mailing, LinkedIn Campaigns & Newsletters
- Positioning through external events sponsoring and customer seminars

• CSR & Stakeholder engagement:
- Organization of an awareness campaign on environmental issues with public schools in partnership with the Organization of the Ibero-american States • 15,000 children & partnership with 50 local public authorities
http://alrededordeiberoamerica.org/
https://www.facebook.com/AlrededordeIberoamerica/

• Innovation:
- Design and launch in 2015 of a social entrepreneurship platform on urban water issues in Mexico City with the local water authority, Ashoka and MakeSense • 15 startups incubated • http://www.sensecube.cc/mexico/
- Launch in 2016 of InnovationFab LATAMO: pilot projects on the “waste uberization” and customer services 2.0, co-developed with Veolia Africa – Middle East
- Jury of “Option E - Made in ESCP Europe Seed” and “We start digital”, startup program events of the ChairEEE (Entreprenariat) ESCP Europe in Madrid)
http://madeinescpeurope-seedmadrid.strikingly.com/Natation

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