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Asma Siddiqi

Asma Siddiqi

Senior Product Development Manager

AT&T

Chicago, IL

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AT&T

Senior Product Development Manager

• Managed cross functional teams to develop and reshape AT&T Cloud and Hosting services with IT development teams, strategy, sales, marketing, contracting, strategic pricing, and support operations to bring new products to the marketplace
• Marketed and developed the AT&T Private Cloud product to best serve mid-market companies by emphasizing automation, simplicity, and speed, to serve the needs of the targeted customer base
• Assisted in providing lifecycle management solutions for AT&T Partner Exchange, one of AT&T’s largest agile initiatives, by managing key functions such as quoting, ordering, billing, and providing deal registration for downstream vendors

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AT&T

Area Manager Project Management, Emerging Services

• Managed 5 Global Project Managers that successfully delivered AT&T’s Emerging Services to Fortune 500 companies (ex. IBM, ESPN) and government agencies with a customer portfolio exceeding $150M in annual revenue
• Acted as the liaison between the product marketing, global project management, and sales teams to update and communicate process changes in the implementation of Unified Communications, a breakthrough technology that continues to evolve
• Developed the Unified Communications training program for new hires to shorten the onboarding process by using instructor-led sessions, technical courses, and product information handouts

Career

AT&T

Senior Project Manager, Emerging Services

• Created a 40-page detailed playbook outlining the process used by Global Project Managers to implement end-to-end services of Unified Communications, one of AT&T’s premiere emerging services
• Analyzed the feasibility of new projects in lieu of the managing director on the Unified Communications Review Board
• Defined the standard roles and responsibilities of the Global Project Manager on all Unified Communications engagements

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AT&T

Network Services Manager, U-Verse

• Managed 15 unionized U-Verse installers in all aspects of daily operations with a special focus on performance management and quality control. Led team to achieving 5-star recognition in December 2012 for meeting and exceeding all key metrics
• Served as the lead manager for AT&T’s safety initiative in partnership with union representatives. Managed the 2012 safety rodeo competition in addition to providing education and training to premise installers within the Chicago region
• Optimized the day-to-day U-Verse vehicle and personnel deployment schedules that led to a 39% improvement in departure times, reduced missed appointments, and led to a customer satisfaction turnaround from 70% in April to 97% in June 2012
• Facilitated in the evaluation and onboarding of new employees within the Chicago area as part of U-Verse’s growth initiative

Career

Kraft Foods

Financial and Marketing Research Analyst (Internship)

• Conducted an in-depth competitive analysis for an industry disruptor utilizing the Nielsen Answers SystemTM. This analysis was personally recognized by Oscar Mayer executive management and led to the strategic focus on a new customer base
• Created an asset and production strategy used to meet growth and packaging changes for the Lunchables product line
• Improved the Trade Spend Model utilized by Oscar Mayer finance departments for the annual operating plan

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Grenzebach, Glier and Associates

Philanthropic Management Consulting Analyst

• Identified trends within the client’s database used to target their constituents and increase endowment generation efforts
• Analyzed demographic and socioeconomic information through GG+A’s DonorScapeTM database to profile client needs

Career

CVS/Caremark

Economic Analyst Intern

• Analyzed daily metrics and made recommendations to improve efficiency and customer service for a 500-person call center
• Proposed a new procedure, aligned with union regulations, for curtailing unauthorized overtime

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University of Illinois at Urbana-Champaign

Bachelors, Economics

University of Illinois at Urbana-Champaign

Masters of Business Administration , Marketing and Finance