Manager (Circle Marcom Lead) - Marketing, Marketing Communications
July 2012 — Present
Profile: Planning and implementing ATL/BTL activities for Mumbai circle in coordination with agencies/vendors. Responsible for budget planning, communication development, visual merchandising, retail marketing, consumer’s engagement activities, competition tracking and sales support.
Key Activities & Attainments
Implemented impactful communication elements (in-store) at all retail formats i.e. Reliance Exclusive Stores, Modern Trade Stores and Key Retail Outlets.
Conducted various engagement activities (events, road shows and alliances) for Consumer’s.
Maintained competitive Brand visibility at every customer touch points and provided effective support to sales team (timely POS material availability, Channel Partner’s engagement and leads generation at events & stores).