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Ashwani Kanwat

Ashwani Kanwat

Manager (Circle Marcom Lead) - Marketing, Marketing Communications

Reliance Communications

Business Professional with expertise in Marketing Communications and Business Development

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Reliance Communications

Manager (Circle Marcom Lead) - Marketing, Marketing Communications

Profile: Planning and implementing ATL/BTL activities for Mumbai circle in coordination with agencies/vendors. Responsible for budget planning, communication development, visual merchandising, retail marketing, consumer’s engagement activities, competition tracking and sales support.

Key Activities & Attainments

 Implemented impactful communication elements (in-store) at all retail formats i.e. Reliance Exclusive Stores, Modern Trade Stores and Key Retail Outlets.
 Conducted various engagement activities (events, road shows and alliances) for Consumer’s.
 Maintained competitive Brand visibility at every customer touch points and provided effective support to sales team (timely POS material availability, Channel Partner’s engagement and leads generation at events & stores).

Career medium 04
Career
Career medium 01

Videocon Telecommunications

Deputy Manager (Product Manager) – Marketing, Value Added Services (VAS)

Profile: Managing Dynamic SIM Tool Kit (DSTK) platform and Peers to Application (P2A) messaging services portfolio nationally based at corporate office and generating monthly revenues. Performing key activities pertaining to Product Management, viz. Product Lifecycle Management, New Product Launch, Competitive Analysis, Promotion Campaigns Management, Consumer Behavior Analysis, Technical Integration, Vendor Management and Data Analysis.

Key Activities & Attainments

 Successfully generated monthly revenue from P2A messaging services portfolio.
 Created new promotion campaigns and implemented for all circles.
 Launched new services post analyzing competition, consumer behavior and market trends in coordination with vendors.
 Streamlined processes and regularly monitored each circle performance.

Career

Videocon Telecommunications

Deputy Manager (Brand Manager) – Marketing, Marketing Communications

Profile: Planned, developed & executed advertising & promotional activities for circles and managed advertising agency.

Career medium 03

M&C Saatchi

Senior Account Executive - Client Servicing

Profile: Acted as an interface between Client and Creative Team. Analyzed Client Business, Advertising Objectives, Consumer Behavior and Competition thereby developed Brand Building Strategies and Brand Communication elements (ATL & BTL). Also managed daily operations and ensured to deliver Client requirements as per the deadlines.

Brands Handled: Bajaj Allianz Life Insurance, Franklin Templeton Investments, SBI Card, Grasim Suitings, DLF Promenade, DLF Place and Fullerton Securities.

Key Activities & Attainments

 Developed and implemented several creative elements for diverse media vehicles, viz. TV, Print, Outdoor, Internet and Radio involved in 360-degree advertising campaigns.
 Independently handled advertising and finance operations for the Client or Brand.
 Involved in idea generation and creative conceptualizing processes to develop Brand Communication.
 Coordinated and planned Advertising Campaigns with the all the sources involved, viz. Client, Creative Team, Production Houses, Photographers, Media Agencies, Media Houses, Printers and Event Planners.
 Actively contributed in Brand Building strategies and Business Development.

Career

HDFC Bank

Manager - Emerging Corporates Group, Corporate Banking

Profile: Offered financial solutions that include Liability, Asset and Services related products to corporate bodies having sales turnover between Rs 50-500 Crores.

Attainments

 Independently sourced new Clients and prepared credit proposals for asset base exposure involving in-depth Business & Financial analysis of the Clients from diverse sectors in the market.
 Activated potential dormant current accounts in the system by revamping the relationships with the Clients to increase the profitability.

Career medium 04
Career

Symbiosis Institute of Business Management (SIBM), Symbiosis International University, Pune, 2007.

MBA, Marketing

Department of Chemical Engineering & Technology (DCET), Panjab University, Chandigarh, 2005.

BE, Chemical