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Ashtine Rodriguez, M.P.S.

Ashtine Rodriguez, M.P.S.

User Experience (UX) Designer

Sustainable Silicon Valley

Seeking Opportunities in User Experience & User Interaction Design

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Sustainable Silicon Valley

User Experience (UX) Designer

Design mock-ups and layouts for web pages (Adobe Illustrator CC); provide recommendations and ideas for site wide improvements to the user experience; create intuitive web interaction and navigation; design wireframes and prototypes (Adobe Illustrator CC & Axure RP), including graphic design, site navigation, and layout of content; conduct usability testing.

Career medium 05
Career
Career medium 01

Catalyst Strategic Design Review

Web Strategy Manager

Lead operations for web department; manage and maintain Wordpress website; coordinate efforts amongst web team and editors; track website analytics (Google Analytics).

Accomplishments:
• Resolved communication issues within web team by clearly defining roles and objectives
• Effectively managed web team to publish weekly online blog posts while adhering to tight deadlines
• Coordinated launch of the new website, increasing site visits by 112% and average duration on site by 29%
• Created and implemented SEO strategy - analyzing and selecting targeted keywords, optimizing website content and pages, and integrating social media channels (Facebook, Twitter, Instagram)

Career

Pratt Institute

Special Assistant to the DICE Program

Coordinate daily operations for the Youth Programs Office; distribute targeted communications to potential participants and school administrators; manage client relations and database (Filemaker Pro); manage registration for all youth programs; update and maintain website content.

Accomplishments:
• Executed strategy for new scholarship program, Pratt Young Scholars
• Coordinated efforts for Pratt Young Scholars launch event

Career medium 05
Career
Career medium 03

Forest Travel

Marketing Manager

Identify and execute marketing opportunities for agency and its departments; manage vendor relations; manage internal web and design team; manage promotional campaigns (email, direct mailing, Google Adwords), and social media accounts (Facebook, Twitter, LinkedIn); develop products for e-commerce websites; manage product offerings

Accomplishments:
• Effectively negotiated and managed competing marketing concepts and ideas from department managers
• Managed design, integration, and development of new website through communicating with technical teams
• Established clear workflow for marketing projects and requests, improving department efficiency and communication

Career

Ageless and Fit

Marketing and Sales Intern

Spearheaded sales and marketing initiatives:
- Analyzed blog article content
- Gathered products through affiliate marketing
- Designated product placement on website
- Implemented innovative marketing strategies
- Conducted search engine optimization techniques

Career medium 06
Career

Pratt Institute

Master of Professional Studies in Design Management, Design Management

Florida International University - College of Business Administration

Bachelor of Business Administration in Marketing