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Ashraf Tawakkol

Ashraf Tawakkol

Chief Executive Officer

Taya IT

Chief Executive Officer at Taya IT


Taya IT

Chief Executive Officer

Senior Operating Executive with full strategic planning and P&L management responsibilities with focus on leading the company’s change from an R & D functionality to a fully commercial entity providing software development services and products to both businesses and consumers. Founded in 2006 as a research lab, "taya it" was focused on solving specific problems with relation to Natural Arabic Language Processing (NLP).
Successfully lead the development and implantation of a strategic and commercial plan for change under the mission of bridging the digital gap between Arabic and international cultures, and transformed and expanded the company into five units:

1), a leading social network for collecting, managing and showing digital items and interests. Yahki is a global social network for personal, business and educational use.
2) Greetings Studio, a Mobile based social network for creating, sharing and saving social sentiments.
3) Mobile Games and Utilities mainly targeting iOS users. Games launched are Tawla and Save the Bomb.
4) Professional Software Development Services serving leading Arab enterprises and educational organisations.
5) Research and Development with focus on language processing and Artificial Intelligence.

Career medium 06


CAD consultant


Consultant to Minister (Dr. Ahmed Darwish)

Career medium 03

Good News 4 ME

Chief Operating Officer

Senior Executive sharing all managerial duties and responsibilities with CEO as part of the
executive committee reporting directly to the group board of directors. Mainly responsible for
formulating the company’s 3 year digital strategy, it’s imperatives and action programs and the
follow up on it’s implementation and execution. Part of this scope includes the introduction of
a revived WEB presence for all the group digital content and it’s integration with existing
mobile presence as well as growing the company through well identifying key acquisitions and
joint ventures.
With the main objective of creating “The Leading Digital Arabic Content Presence”, primary
focus is on leading the partnership with Google to enable the generation of monetization
streams through online advertising and Mobile services integration. Duties include designing
the digital strategy and leading digital marketing, creative, information architecture,
interaction design and the integration with the existing platforms (CRM, CMS,...).


Zawaya Digital Media

Founder & CEO

The Core foundation of the company is developing and operating services bridging
technology with new marketing channels provided by the Internet (Social Media), Mobile Web
(wireless web 2.0), Broadcasting and Mobil Portable devices (Mobile Phones, Internet Devices,
Portable Media Players,...). Direct to consumer services are provided through B2B
relationships with broadcasters, media services companies and mobile network operators. The
company is using the latest Open Source technologies as it’s core development foundation and
the use of CC licensed creative assets to ensure cross platform compatibility openness and
creativity flow. Technologies in use include Ruby Over Rails, Python and Objective C to name a
Core responsibilities include:strategic planning, evangelizing and leading the business
development, technology evaluation and leading product design and development materializing
the core platform that provides an integrated digital market place for easily developing and
operating different interactive service.

Career medium 04
Career medium 05


Operation Director

Senior Operating Executive following the merge of Integrated Group s.a.e. with the Wireless
value added services business unit of OT forming ARPU+, transforming it from a fresh startup
to over a L.E. 150 million operation with more than L.E. 30 million of net profit by the end of
2005. Leading and laying the business foundations of services design and distribution, pricing
and revenue assurance, software and services strategies, platforms assessment, content
reformatting, re purposing and production. Broad scope of responsibilities included strategic
planning, production and services cost analysis and control, communication strategies,
business development,and HR growth and development in both Egypt and the Region.


Integrated Group s.a.e

Managing Director

Following ten years of regional success as a market leader in the field of marketing and providing high-end digital
content authoring tools, Integrated Groups was acquired by Orascom Telecom to form the first digital company
focusing on the future of Mobile Vale Added Service.
The Senior Operating Executive with full strategic planning and P&L management responsibility
with focus on digital media services for both wired and wireless networks. Broad scope of
responsibilities included leading the change through the transition phase of the acquisition,
establishment of the new media products development teams; content creation and software
development; information architecture and interaction design; business development and
strategic technology planning.

Career medium 05
Career medium 02

Integrated Groups

Founder & CEO

Integrated Groups is a regional market leader in the field of marketing and providing interactive solutions and high-end digital content
authoring tools, training and system integration. Acquired by Orascom Telecom by the end of 1999 and incorporated
into the group as Integrated Group s.a.e.

The Founder and Senior Operating Executive with full strategic planning and P&L management
responsibility developing the company from a startup to more than L.E. 8 million operation
with a net profit margin of 32% and a regional market share of more than 44%. Broad scope
of responsibilities included complete autonomous decision-making authority within areas of
sales, marketing, finance, human resources, technology and administrative affairs.


The American University in Cairo

MA, Isalmc Art & Architecture

Cairo University

Bachelor of Architecture, Architecture & Urban Design