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Ashley Whitlatch

Ashley Whitlatch

Senior Marketing Consultant

Self Employed

San Francisco County, CA

Global marketer with over a decade of experience building brands and communities in business and education. Passionate about travel, startups, and storytelling.

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"Most organizations fail to create the future; not because they fail to predict it, but because they fail to imagine it."
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Sabbatical

Nomad

After four years at a rapidly scaling international startup, I decided to take a sabbatical to travel for pleasure, explore my creativity, continue learning for fun, and be with family and friends.

- Photographs published in The Battery's first photobook, "How to Be a San Franciscan"
- Read 20 books
- Completed 28 Skillshare classes on topics in art, business, branding, + social media
- Facilitated at a leadership conference in the OC
- Spent some time in the south of Spain, Gibraltar, Paris, Versailles, London, LA, and the wilderness near the CAN border in WA
- Attended Further Future festival
- New and rejuvenated hobbies: water brush lettering, calligraphy, hiking, poetry club, writing, and travel instagrammer (@ashley.whitlatch)

Career

Prezi

Head of Global Education Programs & Partnerships

- Closed a $100 million commitment in Free Prezi presentation software for U.S. Public high schools in association with the White House Administration's ConnectED initiative, and the U.S. Dept. of Education
- Guest Speaker at Harvard Business School, MIT, UC Berkeley, University of Oxford's Saïd Business School, University of St. Andrews and Northwestern University.
- Scaled the Ambassador Program to 32 countries in its second year and currently manage and mentor a community of campus Ambassadors in 10 time zones
- Lead a global education relations team that champions the Prezi education vertical, cultivating partnerships with EdTech companies, university professors, staff and students on six continents
- Identify key best practices to drive and successfully implement new EDU program opportunities
- Manage U.S. production and design of all marketing collateral

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Career

Redkix

Director of Marketing

- Launched the open beta of Redkix to the public, bringing in thousands of new leads; featured on Product Hunt
- Advised CEO to determine brand narrative, messaging, and go-to-market strategy
- Lead all strategy + execution of content, brand partnerships, copywriting, and copyediting across all channels
- Hired and managed a remote team of contract writers + designers

Redkix

Director of Marketing

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Prezi

University Evangelist

- Built a global Ambassador Program from ground zero that reached 16 countries in its first year
- Created digital marketing assets including landing pages and prezis to advertise the program
- Developed and designed leadership and training resources & curriculum for campus Ambassadors
- Project managed a Hackathon event held in Bremen, Germany
- Managed U.S. production and design of all promotional materials/items

Career

University of Washington

Assistant Director of Fraternity & Sorority Life

- Selected from more than 150 applicants for promotion within the Office of Fraternity & Sorority Life (OFSL)
- Social Media Coordinator for OFSL accounts on Facebook and Twitter
- Managed, designed, and developed all print and online marketing efforts for OFSL
- Mentored 32 fraternity chapter presidents as a primary advisor, providing educational, marketing and risk management resources to the local Fraternity community (~2,200 students)
- Cultivated professional relationships with National Headquarters, alumni and national network organizations
- Coordinated content, logistics and update curriculum of yearly President Leadership Retreat
- Co-facilitated executive board officer training, as well as facilitate programs at regional and national conferences
- Partnered with key Student Life Division staff on the University's Student Life Staff Development Committee

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Career

University of Washington

Coordinator of Fraternity & Sorority Life

• Created and maintained ownership of Greek Community Facebook page: “Fraternity & Sorority Life at UW” - saw a 141 percent growth rate in the first six months; 92 percent of likes identified as members of millennial generation
• Designed, developed and produced multiple large scale marketing campaigns and materials for use with incoming students, as well as aiding in the procurement of high level private donations
• Partnered with key staff members on the University’s Student Life Marketing Roundtable to share best practices
• Provided educational, marketing and risk management resources for 48 national nonprofit organizations’ local chapters comprised of more than 3,400 local members
• Mentored and consulted 16 chapter presidents
• Coordinated content, logistics and updated curriculum of President Leadership Retreat at UW Pack Forest
• Co-facilitated IFC and Panhellenic executive officer training in Gig Harbor, WA
• Facilitated the creation of an online dialogue forum for more than 180 local alumni volunteers and stakeholders

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Career
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Zeta Tau Alpha Fraternity

Leadership Development Consultant

• Facilitated and managed more than 75 workshops, seminars and events for participants on topics including social communication, leadership development, philanthropy, marketing, recruitment and scholarship
• Helped drive a five-and-a-half percent increase of organization’s periodic intake of new members nationally
• Consulted with administrators, alumnae, and undergraduates overseeing operations, education and training sessions at 27 campuses throughout 16 states with more than 2,500 members and 15 facilities collectively
• Traveled more than 43,000 domestic miles within the academic year

Career

Citysearch

Editorial Intern

• Conducted research and wrote 37 briefs, reviews and roundups for various Seattle venues including restaurants, boutiques, spas, bars and special events

University of Washington

BA, Journalism