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Ashley Wallace Zwahlen

Ashley Wallace Zwahlen


Gap Inc.

San Francisco Bay Area, us

Designer with merchandising background and sophisticated sensibility for color and print direction. Proficient at range of levels from concept to execution of vision.





Gap Inc.


Contribute to businesses that total $176M annually to Gap Factory

Own trend and concept direction, creation of color palette, print, pattern, and graphics, as well as guide silhouette, fabric, detail, and trim decisions for seasonal collections within sleep, swim, and
accessories categories

Execute Women’s print and pattern development with guidance on silhouette, fabric, detail, and trim decisions focusing on woven tops, woven dresses, and outerwear

Present and sell ideas to Merchant team based on market trend, business strategy, and sales information

Collaborate with cross functional team of merchants, technical designers, and production counterparts to ensure that collection is trend right, on filter for brand aesthetic, and within cost target

Manage freelancers for print, pattern, and graphic development and colorways

Travel to New York for market research, trend and concept inspiration

Travel to Hong Kong for innovation and product development alongside vendors and overseas office counterparts

Gap Inc.

Associate Women's Designer