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Ashley Villanueva

Ashley Villanueva

Marketing & Recruitment

Coleman Fung Institute for Engineering Leadership

San Francisco, CA

Ashley is a first generation Filipina, residing in beautiful California. Graphic design and marketing with a social impact lens is her bread and butter. Give her a clean workspace, coffee, music and she's ready to roll.

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My Personality Traits
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People-focused

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Expressive & open

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Creative

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Compassionate

I am committed to providing communications that help educate and contribute to the betterment of the world. I see my creativity as my special contribution and I enjoy sharing it because creativity means connection.

UC Berkeley Fung Institute for Engineering Leadership

Marketing Manager

Coordinates with Fung Institute leadership to understand constituencies, establish marketing strategy, and create a targeted communications plan.

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Career
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UC Berkeley University Health Services

Digital Communications Lead

I gather and create the materials to show Berkeley students how to "be well at Cal." My job is to meet and consult with clients to produce design and layout for a variety of visual communications and website applications. I work with management and other partners to develop strategic communication plans, programs and projects, including new content and editorial practices and policies. It is my duty to ensure technical accuracy and understandability of printed materials and web content. I also manage content planning and data reporting/metrics associated with graphic and web production. #BeWellCal

Career

UC Berkeley Student Affairs

Communications Specialist

I owned the communications strategy for the Office of Undergraduate Admissions, including their social media initiative and strategy for a wide range of populations. This social media strategy included leading a student communications internship program, resulting in 70+ new posts and 96,000+ blog views in a one year period. As the head graphic designer for print and online materials, I maintained the visual branding of the organization. #BerkeleyBound

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Career
"I want to make beautiful things, even if no one cares." - Saul Bass
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Self Employed

Graphic Designer

I'm a self-employed graphic designer for various business, law, marketing professionals in California. I work with clients to create marketing materials, update existing documents, and launch easy-to-maintain websites. I often design logos to align with a company’s existing style guide, one of which was used in a national campaign (Filipinos for Obama).

Career

University of California, Berkeley

BA, Media Studies

Skills
HTML/CSS Videography Photography Adobe InDesign, Photoshop, and Illustrator Branding Communication strategy Social media marketing
Interests

Social media, graphic design, typography, photography, NBA, museums, documentaries, higher education, traveling

My Priorities
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Continuous education

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Family

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Nurture positivity

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Health = wealth

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Heartfull work

My Travel
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Big Sur, CA

Sept. 2015

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Crater Lake, Oregon

July 2015

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Portland, OR

July 2015

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Bryce Canyon National Park

Jan. 2016

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Pacifica, CA

Oct. 2015

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Zion National Park

Jan. 2016

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Maui, Hawaii

March 2015

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Honolulu, Hawaii

March 2015

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San Francisco, CA

Oct. 2015

My dream gig is to have a communications/marketing leadership role in achieving greater equity, inclusion, and access for underserved communities.