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Ashley Rudolph

Ashley Rudolph

Director, Global Program Operations

General Assembly

Brooklyn, NY

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Uncommon Schools

Associate Director of Marketing, Digital Media

- Create comprehensive monthly Facebook Insights, Google, and Sprout Social analytics reports that aide in driving strategy for social and digital media content. Insights analysis, recommendations, and execution resulted in 88% yearly web traffic increase, scaled Facebook fans by 29%, and grew Twitter followers by 160%
- Manage platform for e-Commerce sites to streamline process for ordering branded materials across 38 schools. Manage photos and videos on SmugMug and Vimeo to ensure branded collateral is easily accessible across the network
- Creation and dissemination of weekly social media recap newsletter to senior and regional management teams resulted in increased leader presence on social media
- Oversaw and led “Support Us” site redesign which resulted in a 202% increase in pageviews. Conducted comprehensive competitive analysis on charter and private school sites to drive strategy for web launch for 5 new schools

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What Would Ashley Wear?

Editor

- Develop brand strategy and content for personal style blog; active member of fashion blogger community
- Secured blog press in the NY Times, Refinery29, KarmaLoop, and Fashion Bomb Daily

Career

D.R.E.A.M., Inc.

Chief of Business Development (Pro bono)

- Secured partnerships with ING, local businesses, and NYC high schools for a cutting edge financial literacy nonprofit
- Developed relationships with entrepreneurs and leaders in the financial industry and arranged guest lectures

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Gift of Life Bone Marrow Foundation

Social Media/Marketing Coordinator

- Created and measured engaging content for a community of over 170,000 on Facebook and Twitter
- Managed freelance blog writer, created and executed ad campaigns within monthly budget, spearheaded promotional
efforts, and pitched brands for exciting partnership and giveaway opportunities

Career

Alloy Media + Marketing

Media Assistant

- Purchased and tracked new and reserved advertising space targeted at reaching the multicultural and college markets
- Assisted in focus group mediation; furnished deliverables to Merck, Coty, and Star Trek based on research and findings

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Babson College - Franklin W. Olin Graduate School of Business

MSM, Global Entrepreneurship

Babson College

BS, Business Management