August 2016 — Present
-- Implement account-based go-to market strategy, includes conducting research on our ideal customer profile and helping with demand-generation strategic efforts via different channels (email,digital advertisements, virtual and physical events, etc.)
-- Select, plan, organize, and execute presence at industry events.
-- Develop creative and valuable ways to deliver PrecisionLender message (sales & marketing collateral, exhibit materials & displays, educational talks, etc.).
-- Build relationships with banking associations, regulatory agencies, banking vendors, and other industry experts.
-- Grow awareness and raise our profile in the banking space.
-- Plan and manage executive events around the country that combine education and networking for our prospects and clients
-- Plan and manage our annual conference, including venue selection, vendor selection, programming, and guest experience.