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Ashley Kress

Ashley Kress

Assistant Director of Social Media

Hanover College

Madison, IN

I design campaigns to tell the story of the Hanover College community. I have my Master's Degree in Communication Technology. I love to read, bake, and stitch. ENTJ.

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Skills
digital marketing, communications, photography, social media, content development, web design, branding, SEO, creative & lifestyle writing, human resources, event planning
Interests

In my free time, I read old literature, binge watch movies, climb mountains, photograph the beautiful people around me, cook delicious food with my boyfriend, clean my house, and dance in the rain. I’m always open for a good conversation.

Ideally, I would work in the communications/marketing department at a higher education institution where I can make an impact through my work and teach communications part-time. > All photos below are my own.

Hanover College

Assistant Director of Social Media

Hanover College

Social Media Contractor

- Developed, implemented, and managed the social media content strategy for campus accounts on social media
- Worked with various departments to create branded, multimedia campaigns that reflect the mission, vision, and brand of Hanover College

AK Creative & Photography

Digital Strategist, Photographer, Writer

I team up with bloggers, small businesses, and people looking for a creative spark in their lives, as well as their online presence.

Handling your need for social media campaigns and website designs is my specialty. Photographing the essence of your brand is my passion.

Madison Chamber & Industrial Development

Member Services Specialist

- Educated local business owners on digital marketing tools
- Managed marketing initiatives, including email blasts, blog content, social media accounts, promotional materials, and website design
- Assisted with planning events for Chamber members and local community
- Designed graphics, flyers, posters, and banners for the Chamber website, events, and general marketing usage

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Lange Financial Group, LLC

Digital Marketing Assistant

- Developed websites and email marketing campaigns though WordPress, HostGator, Click Funnels, MailChimp, and Infusionsoft
- Promoted company brand through social media strategies, including posting content, monitoring engagement & SEO, and creating advertisements
- Wrote copy for websites, email campaigns, social media posts, and blog posts
- Managed media promotions related to Lange’s published books
- Photographed informational products for JamesLange.com
- Managed book giveaway promotions on GoodReads.com

Career
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Point Park University

Master of Arts, Communication Technology

This innovative Master of Arts program prepares students to embrace technology — and technological change — as an essential part of their professional portfolio.

RESEARCH INTERESTS: social media & digital marketing, higher education, feminism, persuasion & social influence

- Presented "The Effects of Technology on the Y Generation"​ during Three Rivers Communication Technology Colloquium at Point Park University, September 2015

- Presented "Advancing Feminism through Social Media" during 76th Annual Conference of the Pennsylvania Communication Association at Penn State University - York, October 2015

Education

Yelp Pittsburgh

Marketing Assistant

- Promoted Yelp brand, daily user reviews, and local businesses through social media accounts that reached thousands of users everyday
- Curated content and managed marketing strategies and outreach
- Posted efficient and relevant reviews of events and businesses on the Yelp platform
- Educated business owners on the free tools Yelp offers
- Photographed Yelp-sponsored events for social media
- Assisted during local Yelp Community/Elite events
- Assisted in planning of Yelp's Under the Big Top event (April 2nd, 2015) at the Children's Museum of Pittsburgh which raised $5,091 for the museum

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Career
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Rivers Club

Social Media Coordinator | Accounting/HR Assistant

- Manage and publish all creative content on social media sites (Facebook, Twitter, LinkedIn) to engage current members and potential new members
- Establish brand management and promote special events within the Club and the community
- Create graphics and other visuals pertaining to Club events and promotion
- Serve as an assistant to the Member Relations Director and Director of Club Acounting; aid with projects as needed (including Membership and Private Event departments)
- Act as a liasion in regards to Human Resources and the Club's Employee Partners
- Serve as the evening receptionist in the dining area

Career

Macy's

Administrative Support Team Associate

Part of the team that handles all administrative functions important for the store's day-to-day operation. This includes Human Resource responsibilities, scheduling responsibilities, Cash Office responsibilities, and other operational administrative functions, such as:
- Facilitate the interview process, including execution of all new-hire paperwork, and data input of new hires into HR systems, as well as lead computer-based training and orientation of new hires
- Assist the Human Resources Manager as an HR liaison for store associates and executives, as well as handling associate concerns and store portal questions
- Coordinate distribution of all in-coming communication, including phone, fax, e-mail, network printer, and Stores' Portal
- Manage in-coming customer concerns, complaints, and praises
- Balance the vault and perform other cash functions on a daily basis; perform monthly cash office self-audit
- Operational administrative tasks such as maintain store supplies, process supply orders, and maintain phone lists and associate information binders at each register
- Organization of the store's Executive Office, and other administrative duties that the store depends on to operate day-to-day
- Schedule On-Call associates, and coordinate weekend schedule compliance in partnership with Store Management Team when necessary

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Career
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Macy's

STAR Sales Ambassador/Sales Associate

- Assisted store manager and sales managers in driving sales during the holiday season
- Key tasks included: assisting customers; assisting associates in resolving customer issues; ensuring proper communication of daily tasks, sales, and rewards to associates; assessing staffing/recovery concerns; ensuring proper staffing of departments; working on a register when necessary to ease the flow of customers; managing selling floor maintenance and recovery
- High level of POS/Systems knowledge
- High skill set in communication, problem solving, and customer service

Career
"You were born with potential. You were born with goodness and trust. You were born with ideals and dreams. You were born with greatness. You were born with wings. You are not meant for crawling, so don't. You have wings. Learn to use them and fly.” ― Rumi

Boy Scouts of America

Director of Aquatics at Camp Freedom

- For the summer of 2011, I was a merit badge counselor for the badges of Communications and Public Speaking. Over the span of 7 weeks, I taught over 300 Scouts. While working at camp, I also participated in camp-wide program activities and service assignments.
- For the summer of 2012, I directed the Aquatics area. I managed a staff ranging from ten to sixteen people. I also oversaw the largest program area, with all twelve swimming and boating merit badges/certifications, while also teaching. I assisted in camp-wide program activities. I led service assignments and acted as a role model and leader for the camp staff.

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Career

Westminster College (PA)

Bachelor of Arts (B.A.), English and Film Studies

ACTIVITIES: National Social Sorority, Panhellenic Council [President, Vice President, Junior Delegate], Sigma Tau Delta [PR Officer for 2 years], Film Club, Senior Class Gift Committee, Dance Theatre, American Red Cross Club, Campus Newspaper Staff Writer & Photographer

Westminster College

Titan Gift Shop Student Clerk

For my entire collegiate career, I worked as the only student clerk with 2-4 adult workers and under one manager. I conducted frequent inventory of our products and re-stocked our floor displays as necessary. I was responsible for assisting customers in finding items and making purchases. I assisted in decorating the store, as well as dressing mannequins and creating visual displays. I also did small administrative tasks like photocopying documents for filing, making on and off campus deliveries, and helped with other tasks as needed.

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Career
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Westminster College

Resident Assistant

- Presented educational, cultural, and social programming for twenty-four women residents through proper programming and bulletin boards
- Participated in team projects with Student Affairs staff
- Mediated and resolved interpersonal conflicts
- Trained as a first resource for students with academic or institutional questions
- Enforced college policies in regards to safety, security, and curfew/quiet hours
- Participated in weekly meeting with residence hall staff to ensure safety of residents, the enforcement of college policies, and to foster the community of the residence hall.
- Assisted with dormitory check-ins and closings during holiday breaks and semester ends

Career

My Fourth Unboxing | Owlcrate - June 2016

In my most popular YouTube video to date, I unboxed my fourth subscription box of the year - live! OwlCrate is a themed box that delivers a book and bookish goodies tailored to the theme every month.

{This video was in no way sponsored by OwlCrate. The box was purchased with my own money.}

Certifications/Awards
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Certified Social Media Professional

From Hootsuite, achieved March 2015 ›

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Inbound Marketing Certification

From Hubspot, achieved June 2014–July 2015; working on renewing certification

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Star Performer of the Month

From the Rivers Club, September 2013