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Ashley Israel

Ashley Israel

VP Merchandising


Vice president of Merchandising at Uncovet



VP Merchandising

UNCOVET.COM is a carefully curated and design-centric shop that unearths a daily pallet of fresh, rad, one-of-a-kind products for its members. Uncovet’s staff of interior and fashion design experts hew the cutting edge, scraping the best bits from both just-discovered artists and well-known designers. Uncovet’s members enjoy all that is new, daring and unique.

• Developed Business strategically in sourcing/vendor management, planning and merchandising the assortment for the e-commerce website, daily emails, and promotions
• Developed and implemented overall business strategies and budget creation to support profitability goals
• Collaborated with cross-functional teams to ensure strategies were executed as planned
• Defined, documented, organized, and managed cross-functional processes and projects within the business including vendor terms and contracts
• Recruited, trained, mentored, and supervised 12 Customer Service, Marketing, and Buying team members
• Lead team in all purchase decisions including planning, forecasting, and trend analysis
• Served as final decision maker on product selection and assortment including approving all products, images, prices, and copy
• Managed and negotiated terms for 300+ dropship vendors and over 2000 live products
• Revised the email marketing strategy and product assortment for daily emails
• Expanded product category selection by adding swimwear, lingerie, and outdoor & sport to the website
• Directly responsible for increasing margins by 105%, average MSRP by 35%, and daily sales volumes by 60%-150%
• Increased number of new products launching daily by 50%

Career medium 01


Director of Business Development and Merchandising/Purchasing

• First employee of the company. Hired to start the members only private sale, e-commerce site, marketed to Mexico & Puerto Rico.
• Developed overall strategy for e-commerce events each week
• Collaborated with Chief Officers in strategic launch plan of e-commerce site and ongoing sale calendar including new category recommendations
• Business Development strategically and directly in the sourcing of vendors and goods, the planning, the merchandising, and sales for the e-commerce website
• Increased number of events from 3 per week at website launch to 20 per week in 9 months
• Recruited, trained, mentored, and supervised 12 merchandisers, buyers, and new staff
• Implemented the sales operations team. Then hired and trained the team
• Built strong vendor partnerships and negotiated terms
• Created detailed list of brands for buyers to focus on, reached out to brands, and planned event calendar
• Managed purchases and execution of e-commerce events, including planning, forecasting, and trend analysis
• Approved product selection and assortment
• Implemented e-commerce promotional strategies directly responsible for volume increase
• Created overall business strategies to support profitability goals
• Worked with cross-functional teams, including Finance, Fulfillment, and Production to ensure strategies are executed as planned
• Defined and documented, organized and managed cross-functional processes and projects within the business
• Conducted global assessment of inventory and oversaw liquidation of $1 million of inventory at retail
• Launched shoe subscription website,
• Sourced, designed, and purchased shoes for new business plan
• Responsible for sourcing, planning, and purchasing 36 styles of shoes to launch on website every month
• Sourced an agent in China to aid in private label shoe and handbag selection

Career medium 04
Career medium 05

Billion Dollar Babes

Merchandise Manager

Billion Dollar Babes is a members only private sale site. We run two day private sales featuring the hottest trends and brands. I transitioned to Billion Dollar Babes when they were acquired by Delivery Agent in April. I have been in charge of merchandising and buying all handbags, jewelry, shoes, and accessories.


Delivery Agent

Merchandise Manager, Trend

Delivery Agent


Delivery Agent

Content Coordinator

University of Southern California

BA, Psychology