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Ashley Childers

Ashley Childers

Assistant Account Executive

Tierney

Philadelphia, PA

Passionate. Creative. Driven.

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Boston University

Bachelor of Science (BS) in Communication, Advertising

By taking classes in psychology and advertising, my love for brand strategy grew. I took the following classes, which taught me a lot about how people think and how to persuade them:

Consumer Insights & Account Planning
Strategic Brand Solutions
Professional Presentation
Advertising Management
Social Psychology
American Popular Culture
New & Traditional Media

Tierney

Assistant Account Executive

Full Contact Advertising

Strategy & New Business Intern

• Assisted prospecting efforts by building profiles on prospective clients with competitive landscapes and marketing leadership.
• Assisted in client strategy brainstorming sessions.
• Built brand topics using Netbase to gain consumer insight via social listening.
• Supported agency marketing efforts including writing posts for the agency blog.

Hill Holliday

New Business Intern

• Collected and organized extensive research on prospective clients.
• Assisted with client meeting organization and preparation.
• Organized employee headshots and biographies to be used in pitch presentations and agency rebrand.
• Updated Hill Holliday history and experience for consultant profiles.

Hill Holliday

Account Management Intern

• Compiled monthly competitive reports detailing the “In-Shop” and “At-Home” coffee spaces for the client and partner agencies.
• Researched potential subjects for NECCO’s Sweethearts 150th year campaign.
• Assisted with day-to-day account maintenance.

Clients: John Hancock, J.M. Smucker (Dunkin’ Donuts Packaged Coffee), NECCO

Cronin & Company

Account Service Intern

• Supported Account Planner researching industry and consumer trends to develop brand strategy and comprehensive communication plan for Liberty Bank.
• Compiled and assembled competitive “war rooms” for creative teams.
• Maintained internal blog for the account service team with company, industry, and client industry news.

Clients: Amica Life Insurance, Azo, Liberty Bank