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Ashley B. Blackmon

Ashley B. Blackmon

Shopper Marketing Analyst


Shopper Marketing Analyst at PepsiCo Beverages






Shopper Marketing Analyst

Career medium 04

American Express

Marketing/Business Planning Analyst

- Served as the Interim Product Manager of Premium Return Protection in addition to 4 premium fee-based products for the Life & Health portfolio
- Provided support for general product management and marketing of 11 embedded Cardmember benefits across the Consumer Card, OPEN Small Business and Enterprise Growth business units
- Championed the Online Account Summary and Mobile Engagement personalization for non-incentive content of embedded Cardmember benefits, driving a 0.60% click-thru rate in 2011
- Led the 2013 Forecasting process across multiple stakeholders including Product Management and Acquisition leadership
- Facilitated financial results commentary and review of a multi-million dollar P&L for Card Services VP and Directors
- Cultivated YTD Scorecard measuring against the VP's Key Performance Indicators for group staff meetings
- Reported out EOY Cardmember benefits cost and usage activity by Card product and by benefit
- Prioritized marketing terms and hierarchy messaging for new product launches/refreshes and enterprise wide campaigns
- Analyzed competitor intelligence across the industry with resources such as Comperemedia and JD Power
- Streamlined the team's Quarterly Marketing Approvals review process
- Enhanced regulatory and compliance practices for Card Services along with General Counsel and Compliance & Ethics
- Coordinated fun team building events for 100+ Consumer Card department employees


American Express

Marketing Analyst Intern

- Developed a balanced online marketing strategy for the launch of a new product line across 10 sub-channels
- Prioritized current online retailer and SEO marketing tactics for the Prospect Online Acquisition business unit
- Communicated pivotal recommendations amongst cross-functional and product development teams
- Delivered an associated plan for targeting high spend, proprietary lending prospects
- Analyzed the landscape of direct and indirect competitors’ value propositions and online marketing strategies
- Conducted market insight research on Social Media Acquisition in financial services
- Examined post-launch, traditional lever testing results and implemented new controls

Career medium 04
Career medium 05

Coca-Cola Enterprises

Sales Operations Summer Associate

- Led daily account management and sales presentations to prospective customers
- Evaluated an extensive market portfolio of 400+ accounts and culminated opportunity surveys
- Managed a wide array of 300 SKU’s in building sales opportunities for specific customers
- Studied consumer behavior and needs in daily sale campaigns and recoveries
- Detailed OPR/IRR reports and outlet contracts with New Business Development Manager
- Reviewed Ownership Cost Management and accountability with Sales Center Facility Manager


Red Bull North America

Student Brand Manager

- Activated the launch of Red Bull Cola to new, urban demos over a 6 month time period
- Managed all aspects of marketing for Red Bull at Clark Atlanta University and Morehouse College
- Organized brand awareness and product seeding at events including homecoming celebrations 2008 and 2009
- Highlighted tangible and intangible aspects of the brand through grass root and national campaigns
- Detailed weekly reports for Field Marketing Manager and Team Manager of Atlanta
- Established and maintained pertinent relationships with Opinion Leaders and Account Execs

Career medium 05
Career medium 04

Sound Thinking NY

Remote Market Analysis Intern

- Collected data for emerging media market research for clients such as Yahoo, Google, SONY, and Nielsen
- Conducted contemporary market research for online networking sources such as Facebook and Twitter
- Managed on-campus market analysis
- Executed ethnographic research capturing themes of demo group ages 18 – 24 years old
- Performed marketing and category audits through quantitative surveys for media usage


Universidad Costa Rica

Spanish Philosophy, Linguistics, and Literature

Clark Atlanta University

BA, Business Administration - Marketing/Finance

ESEI Business School - Barcelona

BA, Business, Law & Diplomacy - Study Abroad