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Ashley Anderson

Ashley Anderson

Advertising Account Manager

Madison Logic

New York, Other

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Madison Logic

Advertising Account Manager

•Managing client and agency relationships post-sale and providing daily reporting for all campaigns
•Managing lead generation content syndication programs in the B2B space primarily for companies in the Human Resources and Marketing industries
•Monitoring programs to make sure that they complete on pace, on time and on budget
•Working with other departments to execute successful display targeting programs –making sure that all materials are collected and banners are relevant and to spec (IAB guidelines)
•Resolving billing discrepancies
•Managing the creation HTTP Posts and Marketo integrations in tandem with the development team
•Onboarding new clients

Career medium 05
Career
Career medium 06

Madison Logic

Ad Operations Coordinator

Providing support for all Account Managers including but not limited to:
• Sending daily reporting
• Building new campaigns and new accounts within the platform
• Setting up integrations via the client’s CRM system (Marketo API, Salesforce API, Eloqua, Hubspot and various HTTP Post methods)
• Uploading Assets and Writing Copy displayed on contextual ad units
• Resolving Billing discrepancies
• Creating Campaign Wrap Up Power Points

Career

Red Ventures

SEO Web Copywriter

•Writing transactional copy for client websites using SEO keywords
•Creating web content that remains consistent with brand guidelines and positioning statements
•Working collaboratively to produce copy that effectively communicates the client's brand voice
•Writing copy for the following brands: DIRECTV, ADT Home Security, The Hartford, HomeInsurance.com and Travelers

Career medium 05
Career
Career medium 04

Studiobanks

Account Management Intern

Providing assistance for the production of various websites and digital campaigns including but not limited to:

•Monitoring and maintaining budget spreadsheets, providing weekly status updates and communicating next steps to the team
•Writing internal and external meeting note summaries
•Updating employee weekly time tracking spreadsheets
•Drafting proposals and creative briefs
•Updating web content into dev sites
•Writing marketing copy for client projects (JustFab.com, Stevens and Wilkinson, Studiobanks.com)
•Maintaining salesforce.com contact information
•General office administration (greeting clients, receiving packages, replenishing office supplies, answering phones, shipping documents)

Career

RepNation

Xbox Brand Ambassador (Intern)

•Raising brand awareness through promotional items, social media management, and WOM
•Hosting interactive events that employ the client's product
•Driving traffic to the Xbox Kinect website via social media

Career medium 04
Career
Career medium 06

Legacy Event Planners

Marketing Events Director (Intern)

•Promotional consultation for the NC State University -Entrepreneurial Initiative
•Managing social media for the Entrepreneurial Initiative and Legacy Event Planners
•Planning and promotion of non-profit, ecologically friendly events in Raleigh

Career

North Carolina State University - College of Management

B.S., Business Administration - Marketing