Chief Marketing Officer
April 2013 — Present
I head up Marketing @ Porch. It includes the following teams:
- Growth: engineering & product for user and pro acquisition including SEO, conversion rate optimization, on-boarding, virility, widgets, landing pages, sign up flows, notifications, etc.
- Marketing: execution for acquisition, engagement, and monetization with online, out of home, and affinity efforts.
- Communications & Brand: Porch voice, awareness, demand, and equity.
- Creative: beautiful products, campaigns, content, display advertising, copy, etc.