If you haven’t been taking Snapchat seriously, you may want to reconsider. Some companies are now requiring applicants to use Snapchat to apply for jobs. Online retailer Everlane just announced they were now accepting job applications submitted via Snapchat. The job post encourages applicants to make Snapchat stories to show why they are the ones for the position. The person applying must make a 60-90 second story explaining why they would be good for the role on their Snapchat account. They should tweet the company with the Snapcode once it goes live and saves the story before it expires in 24 hours so that they can email it to the company later.
Everlane is just one of many companies that use Snapchat to hire interns. For example, GrubHub also hires summer interns via the app. Hey, it’s more entertaining than a cover letter and can show a person’s capability (albeit in a certain way.) With an increasing number of brands joining Snapchat, is this the new norm?
Did you know that Snapchat is the third most popular network among millennials, with about 30 million active users according to Comscore? If you’re a millennial looking for a job, it might be time to brush up on your storytelling skills.
[Related: “I Got A Job Through Social Media”: 5 Millennials Share Their Stories]