With some ad campaigns we find ourselves reaching for the tissues (such as P&G’s Thank You Mom Olympics spots or Hallmark’s well-known ads), while others bring a smile to our faces (mini Vader might be one of those). But then, there are also advertisements that make us think, and have an undeniable impact on society. These ones try to change the world.

Verizon and Makers have united to launch their inspiring #InspireHerMind campaign with the slogan, “Isn’t it time we told her she’s ‘pretty brilliant’ too?” Check out this must-see video.

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