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Arionne Nettles

Arionne Nettles

Journalist

Chicago, IL

Arionne Nettles is a professional storyteller—journalist and content marketer. She's a proud MBA graduate of Florida A&M University and is currently pursuing a second master’s degree at Northwestern University’s Medill School of Journalism. When she’s not running on the lakefront, she’s teaching Chicago teens the powe...

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"Aerodynamically, the bumble bee shouldn't be able to fly, but the bumble bee doesn't know it so it goes on flying anyway." - Mary Kay
Interests

Writing, social media marketing, and marketing strategy

To write for more major media publications and help more clients get the content they need for their business or branding strategies.

Freelance Journalist

Branding Director/Head of Operations

- Conduct one-on-one interviews (both remotely and locally) and cover local events with A-list Chicagoans
- Contribute to national print and digital publications such as JET Magazine, the Chicago Defender, BlackDoctor.org, and Conscious Magazine
- Serve as editor-in-chief of Urban Shake Magazine—developing and publishing content in the areas of entertainment, lifestyle, fashion, and community/politics; hires personnel and edits staff articles, interviews, and pitches
- Execute online marketing initiatives, including website creation and management, for all Pure DOPE Magazine publications
- Developed AviBrand — a mobile app and website that provides branding advice for both individuals and businesses

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Coyote Logistics

Social Marketing Lead

- Worked as Coyote’s online voice in its social media strategy; monitored, analyzed, and reported activity on website, Facebook, Twitter, LinkedIn, YouTube, etc.—doubling the company’s following and interaction
- Designed sales collateral (case studies, presentations, brochures, etc.) and customer performance reports for sales representatives
- Wrote internal and external documents for sales team initiatives and researched market, competitor, and customer information for strategic decision-making

Early Positions: Intermodal Operations Representative, Corporate Trainer Aug. 2010–Dec. 2011

Career

International Paper

Transportation Planner

- Strategically planned truck, intermodal, LTL, and rail shipments from Courtland, AL mill to customers and distribution centers while working to reduce transportation costs per ton by utilizing best mode, dedicated carriers, the maximization of resource capacity, and the identification of Special Service Agreements
- Worked on the deployment of the Courtland, AL mill to the company’s new system and operating model
- Served as backup transportation specialist—primary contact with carriers—and handled exceptional transportation issues such as shipment returns, diversions, and reversals

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Career

Florida A&M University

Master of Business Administration, Business and Industry

Medill School of Journalism - Northwestern University

Master of Science in Journalism, Interactive Magazine