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Ariel Rivero

Ariel Rivero

Creative Copywriter

Ariel Advertising

Miami, FL

Copywriting Strategist + Creative Ringleader





Ariel Advertising

Creative Copywriter

• Lead creative copy across traditional channels & digital platforms.
• Direct creative, media & branding strategies.
• Outline consumer insights & market analysis.
• Develop social media content.

• Clients: Saatchi + Saatchi: Conill, Fourdiaz Vargas, The Cre8tiv Juice Group, Social Media Mic & Royal Caribbean International.

* Brand Clients: Royal Caribbean, Atmosframe, Swisher, Miller Lite, Miami Short Film Festival & Pampers.

Career medium 05

Pathman Lewis, LLP

Office Services Coordinator

• Organized Attorney Projects.
• Conducted Banking Transactions.
• Maintained Supply Account Relations.
• Updated case Files and Data Transfers.

Conill Advertising

Lead Copywriter (Freelance)

• Lead copy.
• Developed creative & art direction.

fourdiaz vargas

Lead Copywriter (Freelance)

• Lead copy.
• Directed marketing collateral copy.
• Developed creative & art direction.
• Research brand equity & consumer trends.

Cre8tiv Juice Group

Advertising Creative (Freelance)

• Lead copy.
• Developed branding strategy.
• Detailed consumer profiles & media strategy.
• Outlined consumer insight & market analysis.

Miami International University of Art and Design

Advertising Graduate

Bachelor of Arts in Advertising
Magna Cum Laude (3.9 GPA)


Creative Strategist (Internship)

• Outlined Consumer Experiences for clients Fiat, Beats Audio and Chrysler.
• Developed Creative Briefs for clients Chrysler, BBVA and Regions Bank.
• Detailed User Journeys for clients Fiat and IHG Hotels.
• Created Presentation Decks.

Career medium 05

Greenberg Traurig, LLP

Litigation Support

• Maintained Case Files (30+ Attorneys)
• Updated File Data (20+ Secretaries)

Blue Dreams Productions

Writer / Creative Director

• Developed Creative Properties.
• Intellectual Property Management.
• Directed Advertising & Brand Strategies.
• Produced copy across products and media platforms.
• Conducted Sales & Marketing Strategies.

Career medium 04

Miami Dade College

Associate in Arts (A.A.), General Studies

Miami International University of Art and Design

Bachelor of Arts (BA), Advertising, Public Relations, and Applied Communication

Graduation Honors: Magna Cum Laude
Outstanding Achievement Award
Advertising Portfolio of the Quarter Award
President's List, Dean's List & Honor Roll Lister