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Arianna Sanders

Arianna Sanders

Product Manager

Wrapp

94103, CA

More coming here!!!

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Wrapp

Product Manager

-After taking on additional product initiatives on top of my existing responsibilities in business development & sales, I moved to the product team! (hooray!)
-From wireframing new concepts, to creating state diagrams, to ensuring follow-through on iterations, I help turn business goals into a reality in a user-first way.
-I've found that the most important parts of my role are follow through and evaluations on shipped features, reliance upon our great product/tech team, and the ability to see the short term and long term necessities for success.

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Columbia College

Columbia Alumni Association Class Agent

-Assist with fundraising initiatives and alumni outreach for Columbia College in the Bay Area

Wrapp

Key Partner Development

-Forge and strengthen strategic partnerships with retail companies, press outlets, and major platforms
-Create innovative campaign strategy to maximize social graph impressions and bottom line for retailers on disruptive friend-to-friend marketing platform
-Joined in pre-launch phases and adapted roles through go-to-market stage, to viral growth stage, and to Series B stage to prepare to scale. In initial phases, created all content for social channels, drip campaigns, and user-facing communications and served as customer support representative in addition to normal responsibilities.

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Rent The Runway

Social Media

-Managed Twitter, Facebook, and Foursquare content for Campus Reps program of Rent the Runway
-Streamlined multi-channel communications for enhanced engagement and growth in both local and national arenas
-Well-versed in nuances of community management, from customer service to content creation to A/B testing

Career

Honestly Now Inc.

Marketing Team

-Developed go to market strategy and launched product from square one at university level
-Served as "Expert" on HonestlyNow platform to generate content for the game-like opinion crowdsourcing website.

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Wenner Media

Advertising and Publishing Intern, Rolling Stone Magazine

-Digital strategy formation, including creating online advertising sales packages for rollingstone.com
-Compiled advertising sales reports for IFC Films and Pepsi Co.
-Created advertising packages for omni-channel retailers

Career

Evans Hotels

Corporate Sales and Marketing Intern

-Evaluated and executed digital marketing opportunities for hotel group, including streamlining SEO, managing Adwords, budgeting display advertising, and generating content for social channels
-Managed VIP client accounts and marquee events for Evans Hotels, including AAA Rated Five-Diamond property, The Lodge at Torrey Pines
-Completed six-figure negotiations with National Public Radio stations and NBC to increase brand awareness
-Planned a series of craft beer focus events, including San Diego Beer Week keynote event

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Sebago Capital

Research Intern

-Led comparative field research studies on in-store experiences to issue portfolio recommendations
-Focused on Abercrombie & Fitch companies

Columbia University in the City of New York

BA, Business Management, Middle Eastern Studies

Francis W. Parker School