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Arezu Aghaseyedjavadi

Arezu Aghaseyedjavadi

Haas@Work Consulting

Nissan Research Center - Silicon Valley

Master of Information Management and Systems Candidate, seeking summer internship in UX/Product Management


Nissan Research Center - Silicon Valley

Haas@Work Consulting

• Lead multidisciplinary team of 11 to identify unmet needs of Nissan LEAF owners after completing 60 interviews to develop business model around connected services while interfacing expectations to Nissan stakeholders in U.S. and Japan.

Career medium 01
Career medium 03

UC Berkeley Fung Institute for Engineering Leadership

Graduate Student Instructor

• Collaborate with a co-instructor to develop lesson plan & course materials for the following courses consisting of 50+ students taught in 2013/2014: product management, patent engineering, and social entrepreneurship.


Center for Entrepreneurship and Technology Student Association (CETSA)

Vice President of Graduate Outreach

• Part of founding leadership board of the organization.

• Outreach and streamline graduate student interests in entrepreneurial practices by planning and coordinating events for active graduate student participation through collaboration with major leading tech firms, venture capitalists panels, and other entrepreneurial organizations on campus.

Career medium 05
Career medium 01

44 Energy Technologies Sponsored Project

Project Lead

• Led multidisciplinary group project focused on business opportunity Bay Area Farmer’s Markets to improve and extend the experience outside the shopping setting.

• Interpreted user observations with appropriate user needs that led to validation of the concept and successful concept generation presented at New Product Development Annual Tradeshow.

• Defined the product strategy to balance expectations from sponsor and market participants, using business model canvas and addressing societal impact from Triple Bottom Line analysis.

• Oversaw product testing and developed feedback mechanisms through surveys and in-person interviews from 97 respondents to refine concept for final product launch.


Start-up: Cito

Co-Founder, Product Manager

• Participated in 3 week start-up incubator, European Innovation Academy, on a multidisciplinary, international team competing against 35 teams from all over the world.

• Validated concept of integrating professional networking services, social responsibility, and charity outreach using Lean Launchpad Business Model Canvas.

• Developed and presented best competitive analysis model during the competition.

• Presented 3-minute pitch to a panel of 10 ten venture capitalists, where team received "Fastest Growing Start-Up" Award and Finalist position for Start-Up Wiseguys Accelerator.

Career medium 06
Career medium 03

Berkeley Institute of Design

Design Thinking Researcher Project

• Created a system that organizes and groups 500 design methodologies based on shared characteristics into a Designs Methods Space.

• Constructed an individualized and efficient framework of methods recommendation system appropriate to the designer’s level of expertise and role in a given project to utilize in their design project (i.e. establish a connection between criteria of Designs Problems Space and Design Methods Space).

• Implemented improvements to current website, to produce interactive experience between user and website.

• Contribute to weekly meetings to assess and discuss progress, new analytical approaches, and innovations to website

• Developed presentation materials to illustrate the efficient frameworks and outcomes of interconnecting design methodologies and design problems in order to collaborate with industry/university affiliates at M.I.T.

• Selected to present project at the annual SACNAS Research Conference (one of 2000 undergraduates from pool of 5,000 applicants) that led to a score of 90% for poster presentation on the topic of innovation in human centered design and engineering.



Legal Extern

Career medium 03

Berkeley Expert Systems Technology (BEST) Laboratories

User Experience Researcher

• Oversaw a six-member committee of undergraduate researchers to foster leadership skills and monitor progress in research projects.

• Conducted an analysis of mobile learning using three technology mediums: augmented reality, online interactive maps, and physical maps to determine which medium is most efficient through qualitative analysis and target user feedback.

• Refined mobile learning application and feature settings by through usability testing with identified target users.

• Presented research project to over 40 members of the research community at the Summer 2011 New Experiences in Research and Diversity in Science Symposium (Cal-NERDS). Presentation materials resulted in induction into the Sigma Xi Scientific Research Society.


University of California, Berkeley

Master's degree, Management Information Systems and Services

Tallinn University of Technology International

UC Accent Center:Florence, Italy

Italian Language,Culture, and Literature

University of California, Berkeley

Bachelor's degree, Applied Mathematics, Civil Engineering, Certification of Entrepreneurship and Technology

South Hills High School