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Aram Zucker-Scharff

Aram Zucker-Scharff

Content Strategist

CFO

New Media Consultant, Freelance Web Developer, Narrative Designer, Community Manager, SEO and SMO Expert

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CFO

Content Strategist

Works with all divisions to leverage new technology, user experience data, and narrative design to improve overall web presence.

AIR networks, llc

Chief Technology Officer

Leads development on knowledge management product.

Self Employed

New Media, SEO and SMO Consultant, Freelance Web Developer

Build websites.

Develop web applications.

Work with clients to build WordPress themes and plugins.

Provide knowledge, advice and training on branding, marketing, social media, new media, search engine optimization and online public relations.

Apply responsive design and user experience improvements to existing properties.

Write freelance on a variety of topics, including video games, narrative, web development, and new media.

Develop narrative designs, including an Alternate Reality Game.

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George Mason University

Assistant Director for Marketing and Communications, Office of Student Media

Administrative Faculty

Engage students through social and traditional media. Oversee social media, including 18 Twitter accounts and eight Facebook accounts, to manage and build upon the online community that interacts with the university's brand and the office's content.

Manage the onMason blogging and site-building platform to provide much-needed tools to the Mason community, build a greater audience for office content and increase traffic to student media properties.

Engage high school students who are considering George Mason University, both online and in person.

Build search engine and social media optimization into various student media web presences.

Manage marketing and public relations for the office. Work to develop and strengthen outlet brands. Hire and supervise students specializing in these fields to expand reach and effectiveness.

Increase ad sales and leverage non-traditional methods and platforms in order to boost revenue. Manage student ad sales staff.

Represent Student Media in off-campus events and organizations that intersect our interests in order to create opportunities for collaboration, including Social Media Club DC, Online News Association, and DC Twestival. Also to represent Student Media at national and regional conferences and BarCamps, including the College Media Advisors NYC convention, WordCampNYC, BarCamp News Innovation Philly and various THATCamps.

Represent Student Media at on-campus events including orientation, housing, admissions, fairs and conferences. Responsible for the highest number of freshmen signed up to participate to date.

Develop, design, modify, and improve student media outlet websites. Guide students interested in learning and building their own websites.

Career

Nightmare Mode

Web Developer, Writer, Community Manager

Pitch, write and publish articles covering video games, game design and narrative design.

Maintain, create modifications and new options for the website's WordPress theme.

Worked with current Editor in Chief to redesign website.

Optimized website for search engines and provided tools for authors and editors to continually maximize that optimization.

Optimized website for social media and built a custom Open Graph solution to combine SEO and SMO efforts both automatic and by website staff.

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The Office of Student Media, George Mason University

Community Manager

Manage marketing and ad sales staff to increase student participation and revenue. Work with students, staff and faculty specializing in these fields to create best practices and expand efforts. Help converge content to increase visibility.

Oversee social media, including 18 Twitter accounts and eight Facebook accounts, to manage and build upon the online community that interacts with the university's brand and the office's content. This includes managing the onMason blogging and site-building platform to provide much-needed tools to the Mason community, build a greater audience for office content and increase traffic to student media properties.

Manage a student advertising staff who, for the 2011 Broadside Orientation Guide, achieved the highest revenue total to date.

Work with student staff on initiatives to build new sources of revenue, such as Connect2Mason's The Hunt or Twitter advertising. Additionally, build search engine and social media optimization into online properties to increase marketability.

Represent Student Media at on-campus events including orientation, housing, admissions, fairs and conferences.

Responsible for the highest number of freshmen signed up to participate to date.

Represent Student Media in local off-campus events and organizations that intersect our interests, in order to create opportunities for collaboration, including Social Media Club DC, Online News Association, DC Twestival and the DC Media Makers.

Represent Student Media at national and regional conferences and BarCamps, including College Media Advisors NYC convention, Social Learning Summit, WordCampNYC, BarCamp News Innovation Philly and THATCamp.

Collaborate with other university departments on projects, like the online onCUE directory, that enhance the university's communication and brand.

Career

Angels Fall First Universe

Lead Writer

Managed all writing- and text-focused projects within the AFFU, a group of independent game developers working on a multi-platform, multi-game project.

Managed content for associated projects from an international team located all over the world, ranging in age from 15 to 32.

Oversaw and maintained all textual content for the project.

Managed a community of interested consumers and participants, insuring all contributions met the standards for the project.

Collaborated with the Art Lead, Project Leads and Lead Developer.

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UPIU

New Media Manager

Optimized the UPIU brand's social media presence.

Grew UPIU visibility in the college media space.

Increased traffic significantly, resulting in the launch of advertising products on the main website.

Proposed, launched and managed a blog as part of an effort to increase brand transparency, promote content and join the discourse in the college media space.

Career

The Office of Student Media, George Mason University

Technology Manager

Proposed and launched the onMason platform to build cutting-edge content management tools for the Mason community and for Student Media outlets.

Researched, developed and deployed technology solutions for journalism tasks.

Educated users on best practices for new and existing tools.

Aided in the convergence of content.

Developed, deployed and maintained MasonVotes.gmu.edu, a social media-based website built to inform students and residents of Northern Virginia about politics. The project received national media coverage and student contributions were syndicated internationally.

Deployed a full redesign of Drupal-based convergence website Connect2Mason.

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GMU Israel Club

President

I led George Mason University's Israel Club. In my role as president I was responsible for organizing events, collaborating with other organizations and writing budget and grant requests.

Career

George Mason Hillel: The Jewish Student Association

Community Outreach Director

The Community Outreach Director is responsible for reaching out to post-graduate members of the community, coordinating with associated and affiliated organizations, working with other student organizations, and helping student leaders find contacts.

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George Mason University

Chesapeake-area Lead Resident Technician

Maintained and repaired student computer systems on-site.

Worked with student clients.

Managed a number of other resident technicians in my area.

Worked with the MAGIC ticket system.

Monitored an advanced phone-system and instant message for help requests.

Career

United Press International

Featured Blogger for The Voice of Young Voters

Wrote three times a week on the topic of the economy in the 2008 presidential transition.

Worked with others writing on the same topic for the UPI feature site The Voice of Young Voters.

Sparked a lively debate, building an audience, expressing opinions and ensuring that all sides of the youth vote were represented.

Wrote a document, at the request of UPI, instructing future journalists on how to promote their work online.

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Volition Magazine

Prose Editor

Reviewed all prose submissions and selected submissions for publication.

Coordinated with other editors and the editor-in-chief.

Helped manage Mason's undergraduate literary and art magazine.

Career

George Mason University

Student Media Freelancer

Sought out and covered my own leads.

Wrote articles for online news and convergence site Connect2Mason.

Wrote a multimedia events blog.

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George Mason University

Resident Technician

Maintained and repaired student computer systems on-site.

Worked with student clients.

Worked with the MAGIC ticket system.

Monitored an advanced phone-system and instant message for help requests.

Career

Broadside

Managing Editor

Oversaw the proper formatting and insertion of national and local advertisements

Coordinated coverage of multiple campuses.

Organized a team of editors and staff members.

Oversaw organization and design of a weekly newspaper, checking news budgets and enforcing deadlines.

Edited copy on 8 to 22 pages a week.

Coordinated various internal sections.

Provided support as a peer mentor to students.

Hired and trained staff.

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George Mason Hillel: The Jewish Student Association

Student President

Created an advertising plan to promote the organization through outreach programs and a branding campaign.

Applied for and received grants for both the George Mason University Hillel and Israel Club from interest organizations.

Coordinated with other student leaders and organizations while expanding involvement to post-graduate leaders.

Managed and expanded the organization's overall budget by expanding the scope of the organization and increasing advocacy activities.

Worked with representatives of external organizations to increase Hillel's budget, resources and activities, including the Israel on Campus Coalition of Greater Washington, national-level Hillel, Religious Action Center, Taglit-Birthright and other campus Hillels.

Created a detailed action plan to enhance the entire organization and bring it in line with the recommendations made by Hillel's national accreditation committee.
Increased attendance significantly.

Filled long empty leadership positions and trained new student leaders.

I led the creation of an advertising plan, branding campaign, and a number of outreach programs.

I also worked with representatives from other organizations, including the Israel on Campus Coalition of Greater Washington, national-level Hillel, the Religious Action Center, Taglit-Birthright, other campus Hillels and numerous Mason organizations.

I dramatically expanded the overall scope of the organization and expanded GMU Hillel's overall advocacy activities.

I created a detailed action plan for the entire organization. I was also responsible for helping to bring the George Mason Hillel in line with recommendations made by a national accreditation committee.

Career

VoxPop

Copy Chief

Coordinated a team of four copy editors.

Contacted and managed copy editors and writers to insure quality and accuracy.

Formulated a style guide to determine the overall style for writers of the magazine.

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Broadside

Copy Chief

Hired and coordinated a team of four copy editors.

Worked with section editors and writers.

Trained copy editors.

Helped to form a production schedule.

Formulated overall style rules for the publication.

Career

Broadside

Copy Editor

Worked with a team of copy editors to read, fact check and ensure the quality of the student newspaper.

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Larchmont Temple

Religious School Teaching Assistant

Responsible for supervising other Teaching Assistants, secretarial work, organizing call scripts, and working with young children in order to help create an educational experience.

Career

Mamaroneck Music Camp

Recreation Room Supervisor

This position is responsible for administrative duties. The promoted position was responsible for creating activities and art projects for young children, working with other camp employees, and organizing activities throughout the summer.

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George Mason University

BA, BS, English, Information Technology