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Antonio McDonald

Antonio McDonald

Founder/Executive Producer/Creative Director/Live-action director


Founder/Executive Producer/Director at KUAMP



Founder/Executive Producer/Creative Director/Live-action director

We conceptualize to make YOUR story relevant.

A Transmedia company that creates engaging content for multi - platforms.

• Provide thought-leadership, driving the transformational strategy, interlocked with culture and cross-disciplinary thinking.
• Spearhead new business development, client presentations and market creative concepts.
• Effectively manage budgets, timelines, and staff on engagements.
• Cultivate significant client relationships to develop net-new opportunities.

Career medium 05
Career medium 03


Co-Founder, Director of Digital and Creative Content/Executive Producer/Live-action Director

Pronounced “Neighborhood” is a 360-degree lifestyle network that targets the 18 to 44 demographic (focused on an early adopting/trend setting audience).

• Pioneered the strategy for an IP, analytics driven web content portal with global resonance.
• Drove thought-leadership, competitive intelligence, and synthesis of research; formulating new vehicles for content distribution.
• Created insights and trending data, increasing the advertiser and audience experiences.
• Conceived, shot, produced, and directed original programming featuring influencers and celebrity talent.
• Coached core team by providing regular feedback, development opportunities, and training as needed to enhance skills and performance.



Co-founder/Executive Producer/Director of Digital and Creative Content/Executive Producer

An integrated creative outfit with a focus on brand marketing, broadcast and digital production and specialists in creating 360-degree campaigns.

• Translated creative visions (brief’s) into inspiring and innovative digital and broadcast concepts.
• Managed cross-channel deliverables in scope, on time, and within budget.
• Led all production initiatives across multiple disciplinary verticals.
• Developed original franchise short form digital and broadcast content for P&G, KFC, USA Networks and VEVO.COM; shows (featuring celebrity talent) include VEVO "Stylized", "24 in 7", "Represent" and "Travelism".

Career medium 04
Career medium 05

MTV Networks / Logo

Producer/Live-action Director/Writer/Editor

A division of the media conglomerate Viacom; which represents the media networks and Internet platforms for channels, including MTV, Comedy Central, Nickelodeon and BET.

• Conceived, edited, shot, and directed various on-air promo spots; supporting the image and programming of the channels, from pre to post-production. Examples include: VMA host spots, MTV/MTV2 image campaigns; branded content and integrated marketing projects with Nike, Sprite (Coca-Cola), Adidas/Champs, and the Urban World Film Festival.
•Cross pollinated with internal and external project teams (editors, designers, line producers, casting agencies, DP’s, and sound eng. etc.) in pre, pro, and post-production planning and implementation; based on creative brief.
•Post-produced campaigns for a multitude of tune-in, contests, tent-pole events, and pro-social.
•Directed actors, celebrities, athletes, reality stars, and musicians; selecting essential crew for shoots, directing shoots of various sizes.


University of New Haven

B.S. Mass Communications, T.V./Film