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eCommerce ► User Experience ♦ Mobile Apps ♦ UI Testing ♦ Digital Marketing

Servus Credit Union

San Antonio, TX

I'm a Digital Marketing and eCommerce enthusiast with a passion to monetize digital strategy, optimize user experience and fuel revenue growth in the B2C Retail & eTail sectors.





Servus Credit Union

Head of eCommerce ► User Experience ♦ Mobile Apps ♦ UI Testing ♦ Digital Marketing

Servus Credit Union is a member-owned, community-based financial institution based in Edmonton, Alberta and is the 3rd largest credit union in Canada as well as the largest credit union in Alberta. Servus serves nearly 390,000 members from over 100 locations across the province in 62 communities across Alberta and has $12.2 billion in assets (2012) under administration. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Currently responsible for establishing & directing all eCommerce channels which include mobile website, user experience, on-line & mobile banking, telephone / IVR, SMS, Email, eCommerce, digital marketing, digital & surface media, and next generation digital banking services.

★ Developed three year e-Commerce strategic plan in conjunction with seven members cross functional advisory group.

★ Consolidated login process for online and mobile banking platforms growing digital banking transactions from 21% - 46% of total transnational volume in 3 months.

★ Created cross platform digital performance dashboard to measure, cost per acquisition, lead conversion, UX kpis and SEO metrics.

★ Launched digital persona research to obtain user experience insights for prioritization of online banking enhancements and identification of new service offerings.

Skills: E-commerce, Digital Strategy, User Experience, Usability Testing, Email, Television, Radio, Print, Merchandising, Brand Management, Customer Acquisition, Lead Generation, CRM & Database Marketing, Mobile Commerce, Mobile Marketing, Restructuring, Team Building, Leadership, Integrated Acquisition & Retention Strategy, Financial Services, SEM, SEO, Omnichannel Marketing

Cash Store Financial

VP of Marketing & Digital Strategy

Fintech development and execution of marketing and digital commerce strategies, and plans to position the organization and increase visibility, revenue, and profitability for the brand. Designed compelling branding, and e-commerce solutions that integrate digital and retail channels to achieve maximum results across all customer touch points and retail/online analytics.

RMG COnnect / JWT Digital

VP of Digital services

Leveraging my unique ability to monetize digital strategies and create revenue generating e-commerce, user experience modeling, mobile, and integrated web/social media solutions, I worked side-by-side with clients to create innovative, and goal-focused omni-channel programs and campaigns.

Clients include AMD, Best Buy, Hewlett Packard, HSBC Bank, Staples, & Walgreens.

Saint Mary's University, San Antonio TX

MBA, Marketing

The Greehey School of Business is specifically designed to develop tenacious professional and ethical leaders who are prepared to meet the demands of today’s evolving business world. Dynamic educational opportunities have earned the school prestigious accreditation by the Association to Advance Collegiate Schools of Business.

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things.." - Steve Jobs