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antonia predovan

antonia predovan

Manager, Brand Management

The Beanstalk Group

Brooklyn, NY

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The Beanstalk Group

Manager, Brand Management

We’re Beanstalk, world’s leading brand licensing agency and consultancy that extends brands the smart way through careful, strategic, and creative development of licensed products, never settling for anything less than extraordinary. www.beanstalk.com/contact-us/us-licensing-inquiries/

• Oversee annual retail sales of over $600 million dollars, and lead strategic new business expansion for U.S. Army, Stanley and Slim Jim accounts
• Manage over 140 licensees; responsible for securing contractual compliance and organic growth of accounts
• Provide mentorship and developmental support to junior account staff in sales, communication, client management, licensee management and data analysis

Career medium 05
Career
Career medium 03

The Beanstalk Group

Coordinator, Brand Management

• Developed key deliverables (including financial reports, program status reports, annual business reviews) for Purina, Ford, Paris Hilton, U.S Army, and Stanley clients
• Researched multiple product categories, created prospecting status reports and fully executed over 20 deals exceeding the budget for advance payments and total minimum guarantees
• Served as daily liaison between brand owners and licensees by resolving differences of opinions through arbitration, and facilitating licensees on financial reporting, customer service, product approvals, and all other program requirements

Career

MSDS

Marketing and Business Development Intern

• Built and handled company’s public relations campaign
• Coordinated sales outreach for a new service offering and increased sales process efficiencies
• Developed, monitored and optimized pay-per-click campaign

Career medium 05
Career
Career medium 04

Green Light Go Records

Label Director, PR Director and Co-founder

*Green Light Go Records was a student-run program at Beloit College; the project was organized under the Economics and Management Department


•Co-founded a company and successfully organized a functioning establishment
•Represented Green Light Go Records as a spokesperson and managed company’s public affairs
•Recruited and supervised seven members of the organization, and worked closely with key business partners
•Completed market analysis for CD sales using focus groups
•Designed a marketing plan and coordinated brand management
•Led the company towards financial success by devising goals, assigning projects, and delegating tasks

Career

Media-Val – Marketing & Public Relations Consultancy

Public Relations Intern

•Prepared press releases and pitched stories to Editors of newspapers and magazines to ensure publication
•Acted as an event manager by investigating and contacting hotels, restaurants, museums and galleries
•Advised Croatian Public Relations Association on briefing agencies options

Career medium 05
Career
Career medium 06

Beloit College Residential Life

Resident Assistant

•Created and coordinated group activities for the residents
•Promoted communication between students, faculty, and staff
•Counseled students and served as a resource for needs that arose

Career

Oerlikon

Market Research Intern

•Conducted a detailed market research of the US and world’s military market for optics
•Compiled the findings into a comprehensive market research report
•Facilitated a final presentation on how to increase sales to the Oerlikon’s international management team

Career medium 06
Career
Career medium 01

Beloit Riverfest Festivals Inc.

Operations Assistant

•Coordinated event logistics (projection, venue, in-kind donations, entertainment)
•Developed and established festival program and timeline, and created database using Microsoft Excel
•Ensured constant communication between committees and management (film, development, and marketing committee)

Career

Beloit College

B.A., Communication, Economics/Management

Universität Erfurt

Study Abroad Exchange Program, Communication Studies