IDBI Federal Life Insurance
Assistant Brand Manager
September 2015 — Present
Responsible for attaining a better brand visibility and improving brand perception through advertising campaigns.
Day to day responsibilities include, coordinating and directing marketing and ad agencies, ensuring quality checks and deriving a better value for marketing spends.
Have handled one pan-India and 4 city specific campaigns--Managed the campaign on Radio, Digital, Social and Outdoor with significant brand score movements.
These included, Childsurance-Angry Baby Campaign, Spice Coast Marathon Campaign, Kolkata Marathon Campaign, New Delhi Marathon Campaign and Mumbai Half Marathon Camapign, among others.
Internal Communications: Managed the internal employee blog and mailers, right from content to execution.