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Anshita Shedha

Anshita Shedha

Assistant Brand Manager

IDBI Federal Life Insurance

London, United Kingdom, gb

I have six years of advertising and marketing experience . I have worked for industries such as advertising, insurance and engineering and construction. I have experience in niche domains such as B2B, sponsorship and sports marketing, pharmaceutical marketing and luxury marketing. I also have experience in content management...

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IDBI Federal Life Insurance

Assistant Brand Manager

Responsible for attaining a better brand visibility and improving brand perception through advertising campaigns.

Day to day responsibilities include, coordinating and directing marketing and ad agencies, ensuring quality checks and deriving a better value for marketing spends.

Achievements:

Have handled one pan-India and 4 city specific campaigns--Managed the campaign on Radio, Digital, Social and Outdoor with significant brand score movements.

These included, Childsurance-Angry Baby Campaign, Spice Coast Marathon Campaign, Kolkata Marathon Campaign, New Delhi Marathon Campaign and Mumbai Half Marathon Camapign, among others.

Internal Communications: Managed the internal employee blog and mailers, right from content to execution.