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Annie Studer

Annie Studer

Marketing and Communications Manager

YWCA Utah

Salt Lake City, UT

My experience includes marketing project management and sales/fundraising strategy implementation with companies in the outdoor industry as well as in the nonprofit sector. I am also skilled in digital analytics, relationship management, and campaign planning. I develop and execute marketing and communications strategy.

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YWCA Utah

Marketing and Communications Manager

Execute and develop marketing and communications strategy
• Communicate brand mission to television, radio, newspapers and digital media channels
• Create campaigns and practice investigative analytics for eleven social media profiles
- Increased online engagement by 20% and grown Facebook presence by 80%
- Launched Instagram and LinkedIn profiles
- Manage Facebook, Twitter, LinkedIn, Google+, and Pinterest with Buffer's scheduling tool
• Manage and update CMS to optimize SEM on Sphere, Joomla, and WordPress websites
• Optimize marketing to maximize ROI for program initiatives and to grow donations
• Execute PR and build community relations improving awareness and doubling media mentions
• Manage email marketing with Constant Contact growing audience by 20%
• Create content for annual report, press releases, and fundraising asks
• Promote and coordinate events for members and public attendance