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Annemarie Dooling

Annemarie Dooling

Community Manager and Journalist

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The Huffington Post

Senior Community Editor

Enabled a system of community management through monitoring trends and topics and creating a system of both anecdotal and algorithm-based engagement metrics.
Building a team of community managers to engage niche communities and increase return visitors.
Trained editors to look at user contributions as a measurement of engagement including reader blogs, twitter chats, photo submissions, art work and polls.

Developed system of user elevation and contributions to increase dedicated readership and UGC.
Managed content packages for deep user engagement including a highly exalted HuffPost Book Club and Girls in STEM Mentorship Program.

Launched new commenting platform based on actions and enabling deeper user-to-user discussion.
Worked with product and labs teams to create user engagement tools widely used on culture, entertainment and lifestyle verticals.
Assisted in management of moderation and support teams.

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AOL

Community Editor - Urlesque.com

Initiated a series of best practices for social media engagement across social media platforms including Facebook, Twitter, Tumblr, StumbleUpon and Reddit.
Working with editors to promote viral stories and find sources and leads across social networks.
Concentrating on user acquisition & audience development by monitoring social and partner analytics.
Building a system of social media and content partnerships that led to 20% growth in partner referrals.

Career

Telepictures

Web Producer - tyrashow.com

Developing the digital audience of the Tyra Banks Show.
Recruiting bloggers and maintaining the editorial calendar for digital segments.
Coordinating UGC and social media community across Twitter, Facebook and Ning of 1 million+ fans.
Organizing polls, quizzes and contests for on-air segments, and recruiting fans for related shows.
Participated in the relaunch of the site by managing creation of new sharing tools and buttons.
2009 Daytime Emmy for outstanding talkshow.

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City University of New York-College of Staten Island

Bachelor of Science, Journalism