Qualitative market research, ethnography, market opportunity, market segmentation, social change, strategy, Japan, Asia-Pacific
I'm a cultural anthropologist in Tokyo. I do qualitative market research for global clients who want to understand their Japan market opportunities and challenges.
I love what I do right now: designing and carrying out ethnographic market research in Japan for global clients. In the next five years, I'd love to expand my research field to the APAC region, and I'd love to work more closely with clients on Japan/APAC strategy.