Digital Marketing Consultant
January 2016 — Present
- Conceptualized creative design & worked with development team for brand overhaul and website redesign for sweetretreatsdr.com
- Spearheading digital strategy including email nurture, blog, and content funnel to engage community across multiple touchpoints, empower influencers, and drive viral content to increase brand awareness & retreat signups
- Driving PPC ad campaign management for Google & Facebook Ad campaigns
- Manage social media presence and organically Increase Twitter following by 6K, and gained 500 new Instagram and Facebook followers in first month of campaign.
- Implemented social media automation processes including HooteSuite scheduling, Bit.ly link tracking, and social content rollout.