Anna Wagner Schliep
PR Account Executive
My background in agriculture and my writing skills collide nicely in my focus on agriculture public relations at an advertising agency. Previously, I've gained experience in all facets of marketing at several agriculture companies - ranging from seed to animal nutrition.
career advice, workplace advice, growing in my career
PR Account Executive
September 2014 — February 2016
Gained agency experience as the primary PR lead for an animal nutrition account - including developing a content calendar and media relations strategy - and part of a PR team for an animal health account.
Put together monthly media relations reports, including analytics and insights. Wrote technical content, developed talking points and managed a social media account.
August 2011 — May 2012
Entered pricing and SRP codes in JD Edwards as part of the Brand Management team. Managed various promotions, including tracking and analyzing promotions. Managed the Repair Parts Manual, including making changes and adding pages for new products. Edited presentations for new product releases. Created a competitive pricing analysis.
Lallemand Animal Nutrition
August 2012 — September 2014
Managed the marketing budget and implementation for a recently acquired brand and ensured our efforts aligned globally.
Coordinated national trade shows - including the booth and public relations activities. Worked with an agency to develop long-term marketing strategy and goals. Wrote press releases and technical content.
Agribusiness Marketing Intern
May 2011 — August 2011
Created over 40 seed tech sheets for new seed varieties. Developed brochures for plant nutrition products for use as sales support material. Worked with the graphic design team to develop an internal newsletter from concept to publication. Conducted interviews and wrote articles for the internal newsletter.
University of Minnesota, Crookston
Bachelor of Science, Communication
Student government Vice President, acted as the liaison between the students and the Chancellor to ensure the voices of the students were being heard and that messages from the Chancellor were being communicated appropriately to students.
Active in the dairy club, both at the chapter level and as a regional offer.
Completed a UROC (research project) with my advisor.