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Anna Miars

Anna Miars

Web/Digital Marketing Manager

NYU Stern School of Business





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NYU Stern School of Business

Web/Digital Marketing Manager

-Manage Stern’s 15,000+ page Drupal website, supporting the digital needs and revenue-generating goals of 400-plus administrators and faculty
-Lead new academic program and initiative launches, developing branded, SEO-optimized sites to increase visibility, drive lead generation, and strengthen brand penetration
-Direct the website’s technical trajectory, executing development projects to enhance the front end user experience and improve back end authoring workflows
-Oversee hundreds of website contributors, establishing best practices and providing subject matter expertise and recommendations for future projects


National Association of Manufacturers

Digital Communications Manager

-Manage website and digital strategy implementation for a multimillion-dollar association, leading cross-functional efforts to improve the end-to-end experience
-Use content mapping, overseeing development of digital assets and testing, to hone in on storytelling strategies that best move users through the conversion funnel
-Devise and execute UX-driven content changes, including creation of landing pages and microsites, to align with KPIs and support brand vision
-Configure and analyze custom reports and dashboards in Google Analytics as well as leverage other data collection tools to define and track audiences, drive strategy evolution, and discover remarketing opportunities

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American Association of Community Colleges

Internet Content Editor

-Managed the association’s website, making daily updates utilizing strategic planning to highlight programs and members, including selecting images, formatting text for style, and reviewing pages for consistency
-Created and maintained a comprehensive social media strategy, adding 10,000+ Twitter followers resulting in inclusion on CQ Roll Call’s list of 100 Association Twitter Handles You Should Follow in December 2014
-Produced video and multimedia pieces that promoted the value of membership and event attendance, developing concepts, collecting visual assets, editing for message, and sharing across platforms


American University's Kogod School of Business

Web Content Coordinator

-Managed the school’s multi-audience website, writing and editing more than 100 stories per year and posting hundreds of additional digital content items that supported perception and enrollment
-Produced an average of 22 videos and 10 multimedia pieces per year for internal and external audiences—each receiving several hundred views—shooting, editing, and packaging pieces for promotion
-Oversaw all social media accounts, including Twitter, Facebook, LinkedIn, and various blogs, tripling Twitter followers and doubling interactions on Facebook

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The Daily Camera

Features Intern

-Wrote eight features, including fitness, music, theater and profile pieces, two of which ran as section leaders

The Multnomah Village Post

News Intern

-Developed and honed essential writing and editing skills
-Polished interviewing abilities and comfort with networking

American University

Master of Arts (MA), Journalism and Public Affairs: Interactive Journalism

University of Colorado at Boulder

Bachelor of Science (BS), Journalism: News/Editorial